Keith Ho

Keith Ho is a licensed bookmaker in South Africa who has been involved in the gambling industry since at least 1988, according to promotional materials. He began as a physical street bookie and later transitioned to online platforms. Ho is the proprietor of Keith Ho Racing (Pty) Ltd, a company listed as a licence holder by the Western Cape Gambling and Racing Board. The brand operates under the name BetXchange, a sportsbook offering pre-match and in-play betting on sports, racing, and iGaming.

In a past partnership, Ho operated as a licensed bookmaker together with Mervin Sundelowitz in the Johannesburg area from October 1994 to April 1995. This verified historical role confirms his long-standing presence in the South African gambling industry. Ho continues to be active as a licensed bookmaker and proprietor of his own betting operation, serving customers through the BetXchange platform.