Keith Sheldon

Keith Sheldon is President of Entertainment & Brand Management for Hard Rock International and Seminole Gaming, a role he assumed in January 2024 after previously serving as President of Entertainment for the company since 2020. In this capacity, he oversees entertainment programming, talent buying, nightlife, industry relations, brand management, consumer marketing, brand partnerships, and sponsorship revenue generation.

During his tenure, Sheldon has booked world-class acts including The Rolling Stones, Metallica, Billy Joel, Bruce Springsteen, Elton John, and Post Malone. He has secured major partnerships with the Formula 1 Miami Grand Prix, Oracle Red Bull Racing, and Sports Illustrated Swimsuit. He reports directly to Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.

Prior to joining Hard Rock, Sheldon served as Executive Vice President of Programming and Development at BSE Global, where he led content development and special events for Barclays Center, Nassau Veterans Memorial Coliseum, and Webster Hall. He was named to Billboard’s “40 Under 40” in 2016 and was a finalist for Pollstar’s Venue Executive of the Year in 2017, 2018, and 2019. Sheldon holds a law degree from Brooklyn Law School and an undergraduate degree from Bucknell University.