Ken Cassar

Ken Cassar is Vice President of Omnichannel Products at NielsenIQ, where he leads a team serving the company’s largest brand clients with retail and consumer measurement in an omnichannel environment.

His career in e-commerce began as an analyst at Jupiter Research (later acquired by Forrester) at the dawn of the online retail era. He subsequently held roles at Slice Intelligence as VP and Principal Analyst, at Shoptalk, and at Premise Data as Head of Commercial Development, focusing on building and delivering consumer and retail market context to brands and retailers.

He holds an MBA and a Bachelor’s degree in Political Science from the University of Connecticut. Ken's expertise lies in translating complex data into actionable insights for the retail and consumer goods industry.