
Kresimir Spajic
CEO of Allwyn Digital
Kresimir Spajic is a veteran online gaming executive with over 20 years of experience, currently serving as CEO of Allwyn Digital, the digital business unit of Allwyn Group. He began his career as a professional athlete, representing the Croatian national team in July 1995, before transitioning into the commercial gaming sector. Over his career, he has held executive and consulting roles at major industry brands and is recognized for driving digital transformation.
Before joining Allwyn, Spajic was CEO of Betfred USA, where he led the sportsbook's expansion across ten U.S. states. He holds a TRIUM Global Executive MBA and is based in Lucerne, Switzerland. His appointment at Allwyn Digital in 2024 marked a return to the global stage, overseeing iGaming, sportsbook, and digital product capabilities.
Spajic's leadership style emphasizes innovation and digital-first strategies, aiming to position Allwyn Digital as a leader in the online gaming industry. With his extensive background in both sports and business, he brings a unique perspective to the rapidly evolving market.
Career History
| Company | Role | Dates |
|---|---|---|
| Betfred | CEO | 2022-01-01 – 2024-01-01 |
| Betfred USA Sports | Chief Executive Officer | – present |