Laurence Michel

Laurence Michel is a highly influential figure in the iGaming industry, currently serving as Chairman of Betway Africa and a member of the executive team at Super Group, the parent company of Betway. He transitioned into this strategic leadership role in December 2025, after an remarkable two-decade tenure as CEO of Betway Africa.

Michel's journey in the African iGaming landscape began in 2001 when he took the helm at Osiris Trading, which later evolved into Betway Africa. Under his visionary leadership, Betway Africa experienced extensive expansion across the continent, becoming one of Africa's largest employers in the online gaming sector. He was instrumental in establishing Betway as a globally recognized sportsbook with strong local roots, driving excellence and innovation in the African sports betting market.

During his time as CEO, Michel championed significant initiatives, including strategic sponsorships, responsible gaming programs, and a strong commitment to local market adaptation. A notable achievement includes the landmark partnership with the South African Premier Soccer League, which was rebranded as the Betway Premiership. Beyond business success, Michel is also recognized for his dedication to social change, exemplified by his support for community initiatives such as a water project in Matshemhlophe Village, KwaZulu-Natal, which provides clean water to over 4,000 residents.

In his current role as Chairman, Michel is focused on driving long-term growth and innovation for Betway Africa. His priorities include navigating the evolving regulatory landscape, particularly within the South African gambling sector, and advancing key strategic initiatives to ensure the company's sustainable success.