Lazar Keskinov
CEO of Balkan Media Group
Lazar Keskinov is the Chief Executive Officer of Balkan Media Group (BMG), an affiliate marketing and media company operating in the iGaming and gambling industry. Under his leadership, BMG has grown from a Balkan-focused operation into African markets including Kenya, Nigeria, and Uganda, and has launched multiple sports-betting and casino-education websites.
Keskinov is an active industry participant, having attended and spoken at major conferences such as SiGMA Europe 2022, iGB Live! 2024, and SiGMA World Central Europe. At these events, he addressed topics like building a healthy affiliate ecosystem and shared insights on BMG’s growth and the challenges of the Balkan iGaming market.
His perspectives have been featured in interviews with SiGMA’s Affiliate Grand Slam and iGaming Balkans, where he discussed BMG’s expansion strategy and the evolving landscape of affiliate marketing in regulated markets. Keskinov continues to lead BMG’s efforts in content publishing and digital media within the gambling sector.