Luka Andric

Luka Andric serves as the Chief Executive Officer (also referred to as General Manager or Managing Director) of the German Sports Betting Association (DSWV), the country’s trade body for licensed sports betting operators. In this capacity, he is a leading voice on regulatory issues affecting the German betting market, frequently commenting on the problems posed by the illegal black market and advocating for reforms to the State Treaty on Gambling.

Andric has overseen the association’s public relations efforts, including the appointment of a new press officer in 2023. His areas of expertise, as listed on his LinkedIn profile, span policy, regulation, technology, and communications. Based in Berlin, he regularly represents DSWV in industry media, highlighting the urgency of addressing the black market and pushing for a more effective regulatory framework.