Manuel Atzler
Director New Business & Brand Commercial at SPORT1 GmbH
Manuel Atzler serves as Director New Business & Brand Commercial at SPORT1 GmbH, a leading German sports media company. Based in Ismaning, Bavaria, he is responsible for developing new business opportunities, forging media-for-equity deals with startups, and overseeing brand commercial initiatives. His work bridges traditional sports media with the evolving iGaming and gambling landscape.
Atzler has represented SPORT1 at major industry events, including AIBC SiGMA Central Europe, where he participated as a panellist discussing innovation in sports and gaming. He played a key role in the media-for-equity partnership with chess startup Gambit, a deal that underscores his focus on strategic investments and brand growth.
With a strong presence in the iGaming sector, Atzler regularly engages with industry stakeholders and appears on the SPORT1 leadership team page. His work involves driving innovation and commercial strategy at the intersection of sports media and digital gaming.