iGaming B2B
Marcela Campos

Marcela Campos

Vice-President of Esportes Gaming Brasil

Esportes Gaming Brasil

Marcela Campos serves as the Vice-President of Esportes Gaming Brasil, a prominent group in the Brazilian iGaming sector that operates brands such as Esportes da Sorte, Onabet, and LOTTU. In this leadership role, she plays a crucial part in the company's strategic direction and operational efficiency within the newly regulated Brazilian betting market. Esportes Gaming Brasil, which began its online market operations in 2018, has grown significantly, sponsoring major Brazilian football clubs like Athletico-PR, Bahia, Grêmio, and Palmeiras (women's team), and engaging with prominent entertainment events such as BBB and Carnival.

Campos is noted for her leadership within a company that actively promotes diversity and female empowerment, with nearly 50% of its staff being women. She emphasizes the importance of providing opportunities for women in the betting industry, advocating for a diverse environment as key to collective growth and the sector's maturity. Her role involves enhancing the company's growth collectively and delivering the best in the segment to their audience.

Beyond her corporate responsibilities, Marcela Campos is also a mother of two, and she openly discusses the challenges and rewards of balancing a demanding career with family life. She reflects on societal expectations placed on women and mothers, highlighting her commitment to both her professional role and raising her children with values of equality and love for their profession. She strives to be fully present in both aspects of her life, embracing the dualities and finding pride in her various roles as a mother, wife, daughter, and leader.

Her leadership extends to critical areas such as customer service, where she emphasizes placing the customer at the center to build trust, loyalty, and sustainable growth. Campos believes that a focus on care, empathy, and efficiency in customer interactions strengthens the company's operations and the broader Brazilian betting market. Marcela Tavares Henrique da Silva Campos has been identified as an administrator of Esportes Gaming Brasil Ltda, further solidifying her influential position within the group.

Career History

CompanyRoleDates
Esportes Gaming BrasilVice President present