Maryling "Mare" Yu is an experienced B2B SaaS marketing executive with more than 20 years of expertise in building high‑performance teams, driving go‑to‑market strategy and accelerating revenue growth. She currently serves as Chief Marketing Officer at Accertify, Inc., where she leads global marketing strategy across the customer lifecycle for the unified risk‑decisioning platform serving sports‑betting, iGaming and broader fraud‑prevention sectors.
Prior to joining Accertify, Yu held senior leadership roles at CCC Intelligent Solutions (Vice President of Marketing), Backstop Solutions (Vice President of Marketing and later Chief Marketing Officer), Lotlinx, Adeptia, and Sungard Availability Services. She also consulted for several Silicon Valley‑based technology companies. Yu earned an MBA from Stanford University and is known for her expertise in B2B technology marketing and her ability to scale marketing organisations through periods of rapid expansion.
Career History
| Company | Role | Dates |
|---|---|---|
| Accertify Inc. | Chief Marketing Officer | – present |