Matthew Capala is a Polish immigrant who started his career working construction in Manhattan before teaching himself web development and SEO. He founded Alphametic, a Miami-based digital marketing agency that specializes in SEO, Google Ads, and conversion optimization. Capala has served major brands including Novartis, Quest Diagnostics, L’Oreal, and several casino operators.
Capala is the author of The Psychology of a Website, a former WPP agency leader, and a former adjunct professor at NYU. His work has been featured in Forbes, Inc., Entrepreneur, eMarketer, and Mashable. He holds an MBA in Marketing and frequently speaks at events such as Digital Summit DC and MarketingProfs.
Through Alphametic, Capala provides SEO expertise to the iGaming and casino industry, helping gaming brands improve search visibility and drive organic growth.
Career History
| Company | Role | Dates |
|---|---|---|
| Alphametic | Founder & CEO | – present |