Michelle Colborne
Chief Revenue Officer (CRO) at 10bet Africa
Michelle Colborne is an experienced iGaming executive with over 16 years in the online gaming industry, currently serving as Chief Revenue Officer (CRO) at 10bet Africa. Based in Johannesburg, South Africa, she leads revenue generation and brand strategy for the sports betting and iGaming operator across the African continent.
Under her leadership, 10bet became the first sports betting brand to sponsor a Premier Soccer League (PSL) team and partnered with South Africa’s national soccer team, Bafana Bafana. Colborne began her gaming career in 2007 and has held senior leadership positions at other gaming companies before joining 10bet around 2021.
Colborne is a regular speaker at industry events such as the BiG Africa Summit and is a strong advocate for gender equality in the gaming sector. Multiple LinkedIn posts and third‑party profiles confirm her ongoing role and industry influence.
Career History
| Company | Role | Dates |
|---|---|---|
| 10Bet | CRO Africa | – present |