Neil Fairweather is the Chief Marketing Operations Officer for bet365, a prominent global online sports betting company. He assumed this role in August 2022 and has been an integral part of bet365 since 2016, holding various management positions prior to his current role, including Marketing Operations Manager and Head of Performance Marketing.
During his tenure at bet365, Fairweather has been instrumental in several key initiatives. He notably led the rebranding of bet365's affiliate service, transitioning it from bet365 Affiliates to bet365 Partners. His leadership also saw bet365 secure a significant three-year marketing and content agreement with the PGA Tour, designating bet365 as the PGA Tour's official betting operator (OBO) in Canada, Europe, and Australia, a first for the Tour outside North America.
Fairweather has also overseen the expansion of bet365's digital footprint within the United States, with the company's platform launching in states like New Jersey and Colorado. His contributions have been recognized, with bet365 winning the Affiliate Program of the Year at the Global Gaming Awards 2023.
Before joining bet365, Fairweather spent a decade with Latitude, where he held several leadership roles within the accounting department. He holds a BA Hons in Sociology & Business Management from the University of Leeds, which he completed in 2000.
Career History
| Company | Role | Dates |
|---|---|---|
| Bet365 | Chief Marketing Operations Officer | – present |