Olha Maksymova

Olha Maksymova is the founder and CEO of HolyTraff, an iGaming affiliate and marketing agency that operates within the gambling industry. She has established herself as a prominent voice in iGaming affiliate operations, frequently speaking at major industry conferences such as SiGMA World events. Her expertise spans SEO, trust-building, and affiliate strategy, with a particular focus on bringing transparency and order to an often informal sector.

In a feature on Google's December core update published by SiGMA World, Maksymova emphasized that modern SEO is about ecosystem, trust, and expertise rather than simply targeting keywords. She advocates for brands to strengthen their online authority and has been quoted on how to prepare websites for algorithm changes. Through her speaking engagements, she promotes the importance of order, transparency, and trust in affiliate transactions.

Maksymova is active on social media under the handle @HolyTraffHelga on Instagram, where HolyTraff's official account describes her as the founder and CEO and announced her as a speaker at SiGMA Rome 2025. She is also listed as a speaker for SiGMA World 2026. Her work continues to influence the iGaming affiliate landscape as she drives HolyTraff's growth and industry recognition.