Oliver Kenyon is a British entrepreneur who began his career in affiliate marketing and iGaming, founding the CPA network CPAFix.com around 2012. The network catered to gambling and gaming verticals, establishing him in the iGaming affiliate space. He later transitioned to ecommerce, co-founding ConversionWise (originally Landing Page Guys) in 2013. The agency has since grown to over 70 employees across three countries and worked with more than 4,000 Shopify brands, focusing on post-click growth and conversion rate optimization (CRO).
In 2022, Kenyon founded the Conversion Rate Academy and hosts the Conversion Rate Conference. Despite his shift to ecommerce CRO, he remains active in the affiliate and iGaming conference circuit, regularly speaking at events such as Affiliate World. His public profile now centers on ecommerce growth, but his earlier iGaming roots are well documented through past interviews and forum discussions.
Career History
| Company | Role | Dates |
|---|---|---|
| ConversionWise | Co-Founder & Chief Executive Officer (CEO) | – present |