Oliver Niner is a commercial leader in the esports and sports-betting data industry. Based in London, he currently serves as Head of B2B at PandaScore, a role he assumed in January 2025 after a series of internal promotions. He is responsible for driving the company’s B2B relationships and expanding its product reach across regulated markets.
Niner joined PandaScore as Business Development Director and later became Head of Sales, a position in which he regularly represented the company at industry events and in media interviews. He has been a vocal advocate for integrating esports into mainstream sportsbook offerings, emphasizing that esports can fill seasonal gaps left by traditional sports and provide operators with year-round betting volume and high-margin products such as player props.
A frequent speaker at iGaming conferences, Niner has contributed expert commentary on esports betting regulation, data integrity, and market growth in both the United States and Europe. His insights are rooted in a strong belief that esports offers a sustainable, high-growth vertical for the gambling industry.
Career History
| Company | Role | Dates |
|---|---|---|
| PandaScore | Head of Sales | 2023-01-01 – 2024-01-01 |
| PandaScore | Head of B2B | – present |