Rafayel Ghonaghchyan
Head of Creative Marketing Department at TotoGaming
Rafayel Ghonaghchyan is the Head of Creative Marketing Department at TotoGaming, a leading online gambling operator focused on the Romanian market. In this capacity, he leads the brand's creative strategy, overseeing in-house production, copywriting, PR, and influencer marketing. He has been instrumental in forging high-profile partnerships, notably with Romanian football club CFR Cluj.
Among his standout campaigns is the Together On the Road to Glory partnership with CFR Cluj for the 2024–2025 season, which included motivational video content and brand integrations. Another major initiative was the Double Chance promotion during EURO 2024, which engaged bettors with a creative risk-reward mechanic. Both campaigns earned recognition on creative advertising platforms such as Ads of the World.
Before joining TotoGaming, Ghonaghchyan worked at Digitain, where he spearheaded the production of high-quality photo and video content for the iGaming industry. His expertise has made him a sought-after speaker at international industry events, including SiGMA Eurasia and AIBC Europe. His work continues to shape TotoGaming's creative identity in the competitive Romanian gambling market.