Rafi Ashkenazi is a seasoned iGaming executive who currently serves as Executive Chairman of Hard Rock Digital, the online gaming and sports betting arm of Hard Rock International. In this role, he oversees global strategy and operations, building an integrated ecosystem that bridges online and retail gaming.
Before joining Hard Rock Digital, Ashkenazi was Chief Executive Officer of The Stars Group, one of the world’s largest online gaming operators. Under his leadership, the company experienced significant growth, notably through the acquisition of Sky Betting & Gaming. He spent over seven years at the helm, helping to solidify The Stars Group’s position as a market leader.
Ashkenazi left The Stars Group in 2020 and joined Hard Rock Digital as its executive managing director, later ascending to Executive Chairman. He is recognized for his focus on leadership, customer success, and integrating digital and physical gaming experiences. His career reflects a deep commitment to innovation in the global gambling industry.
Career History
| Company | Role | Dates |
|---|---|---|
| The Stars Group | Chief Executive Officer | 2013-01-01 – 2020-01-01 |
| Hard Rock Digital | Executive Chairman | – present |
| The Stars Group | Chief Executive Officer | – present |
| Hard Rock Bet | Executive Managing Director & Executive Chair, Hard Rock Digital | – present |