Rita Cunha is the Chief Growth Officer (CGO) at Esportes Gaming Brasil, a prominent group in the iGaming sector that operates brands such as Esportes da Sorte and Onabet. Appointed to this role in July 2025, she is responsible for driving the group's organic growth, enhancing commercial performance, and consolidating data-driven, customer-centric initiatives. Her mission involves transforming data into agile decision-making, strengthening owned channels, and creating experiences that maximize user value from initial interaction to long-term relationships.
Cunha brings over two decades of extensive experience in e-commerce and technology to her role in the rapidly expanding and highly competitive iGaming industry. Her career before joining Esportes Gaming Brasil includes leading growth and marketplace strategies at several notable companies. She notably spearheaded PicPay Shop at PicPay, a major fintech in Brazil.
Her professional journey also includes significant stints at Mosaico (the parent company of Buscapé and Zoom), Passei Direto, and Match.com. Throughout her career, Rita Cunha has been recognized for her data-driven business mindset, consistently delivering exponential results through acquisition, retention, and engagement strategies for high-traffic digital companies.
Her arrival at Esportes Gaming Brasil reinforces the company's robust growth strategy, which is deeply rooted in technology and prioritizes user experience. According to Darwin Filho, CEO of Esportes Gaming Brasil, Cunha's expertise in digital operations and her 360° view of the customer journey are considered essential for expanding the company's market share in Brazil's regulated environment.
Career History
| Company | Role | Dates |
|---|---|---|
| Esportes Gaming Brasil | Chief Growth Officer (CGO) | – present |