Rob Wheeler
Managing Director of RBW Systems
Rob Wheeler is the Managing Director of RBW Systems, a gaming operations technology provider that simplifies casino and sportsbook back-office workflows. Under his leadership, the company has developed enterprise‑grade solutions including the RBW TITO (Ticket‑In, Ticket‑Out) system and the Guardian CMS cloud platform. Wheeler is a frequent participant in major industry events such as ICE London (via the Gambling Business Group hub) and EAG Expo, where he speaks about operational efficiency and technology innovation in gaming. His LinkedIn profile describes his focus as “making gaming operations easy.”
Wheeler’s career includes senior positions at other iGaming firms, including OpenBet, FSB Technology (UK) Ltd, and eMachine, though specific dates for these roles have not been publicly confirmed. He regularly contributes to industry discussions on the challenges and opportunities in modernising casino and sportsbook operations, emphasising the importance of robust, stable technology platforms. His work at RBW Systems centres on delivering streamlined, cloud‑based tools that help operators reduce complexity and improve player experiences.