Romy Gai

Romy Gai is the Chief Business Officer at FIFA, a role he assumed in April 2022. In this position, he is responsible for modernizing FIFA's commercial and fan engagement strategies, particularly in anticipation of major events like the 2026 FIFA World Cup. His work involves spearheading initiatives such as "Preferred Platform" partnerships with digital giants like YouTube and TikTok to deliver real-time content, as well as securing high-profile deals that significantly contribute to FIFA's revenue.

Before joining FIFA, Gai served as the Chairman of the management consultancy AWE International Group since 2015. His extensive career in football administration also includes a significant 14-year tenure as Chief Revenue Officer & Marketing Director and CEO Assistant at Italian football club Juventus FC. Prior to that, he held the position of CEO of the United Arab Emirates (UAE) Football League.

Gai's appointment at FIFA marked him as the fourth commercial lead for the organization in a relatively short period, highlighting the dynamic nature of his role within the global football governing body. He has expressed enthusiasm for the opportunities to grow football in a fast-changing world, ensuring that the commercial team plays a substantial part in global business developments benefiting the sport. His role often involves navigating complex commercial landscapes, including partnerships with various industries, such as the gambling sector, through sponsorships for major tournaments.