Shahar Attias
Founder and Chief Executive Officer (CEO) of Hybrid Interaction, a CRM & Gamification Managed Services agency serving the iGaming sector
Hybrid InteractionShahar Attias is a globally recognised iGaming expert, retention strategist, and frequent industry speaker. He held senior roles at 888, Playtech, and PokerStars before founding his own agency, Hybrid Interaction. The agency has delivered over 350 projects worldwide across regulated jurisdictions (EU, US, LatAm, Brazil) and crypto-first, sweeps, and .com operators, with clients including Greentube, Hard Rock, PixBet, Holland Casino, Rivalry, Redcore, and Entain.
He is known in the industry as a CRM and gamification specialist and is often referred to as "the father of CRM in iGaming." As CEO of Hybrid Interaction, he continues to lead managed services in CRM and gamification, helping operators optimise player retention and engagement across multiple markets.
Career History
| Company | Role | Dates |
|---|---|---|
| Hybrid Interaction | Chief Executive Officer | – present |