Sharon McFarlane
Managing Director of Digital Footprints
Sharon McFarlane is the Managing Director and founder of Digital Footprints, a Glasgow-based iGaming marketing agency. She studied at Glasgow Caledonian University. Under her leadership, Digital Footprints has become a specialist agency advising operators and affiliates on acquisition, retention, brand strategy, and regulatory marketing within the gambling industry.
She is a recognised speaker on iGaming marketing, social media compliance, and safer gambling, frequently appearing at industry events such as Digital DNA. McFarlane has also been featured in the iGaming History podcast series and regularly provides commentary on industry developments, including social media platform gambling bans and responsible marketing practices.
Her insights have been shared with publications like EGR Global, and she continues to help clients navigate the complex regulatory landscape while maintaining effective marketing strategies. Her agency emphasizes the importance of compliance and safer gambling messaging in digital campaigns.
Career History
| Company | Role | Dates |
|---|---|---|
| iGaming Select | Co-Founder | – present |