Sharon McHugh is a PR and marketing professional with over 18 years of experience, specialising in driving brand fame and strategic communications. In mid-2024, she joined Pragmatic Play as Director of Public Relations, where she oversees the global PR strategy and media relations for the leading B2B iGaming content provider.
Prior to Pragmatic Play, McHugh served as Head of Communications and Sponsorship at BoyleSports from 2021 to 2024. In that role, she managed the sportsbook operator's communications and sponsorship portfolio, strengthening its brand presence across multiple markets.
Earlier in her career, McHugh held senior communications positions at Paddy Power, Sky, and Three Mobile. Her experience spans both the gambling and telecommunications sectors, providing her with a broad foundation in corporate communications and media relations.
Career History
| Company | Role | Dates |
|---|---|---|
| BOYLE Sports | Head of Communications and Sponsorship | 2021-01-01 – 2024-01-01 |
| Pragmatic Play | Director of Public Relations | – present |