Sofie Ejlersen is the Chief Operating Officer of Better Collective, a leading iGaming affiliate and technology company. She brings over 12 years of strategy and transformation experience from Bain & Company, where she worked closely with C‑suite executives on performance improvement, organizational design, and M&A.
Joining Better Collective as a Strategic Advisor in 2024, Ejlersen spearheaded initiatives to redefine the company’s strategic direction and operating model before being promoted to COO later that year. Her deep expertise in corporate strategy and operational excellence is now central to driving Better Collective’s growth in the competitive iGaming sector.
Ejlersen holds an MSc in Finance & Strategy from Copenhagen Business School and Columbia Business School, and a BSc in International Business & Politics from Copenhagen Business School. Her academic foundation, combined with her consulting track record, equips her to lead complex organizational change at a global digital platform company.
Career History
| Company | Role | Dates |
|---|---|---|
| Better Collective | Strategic Advisor | 2024-01-01 – 2024-01-01 |
| Better Collective | COO | – present |