Stefan Lavén
Founder of Data Talks
Stefan Lavén is a seasoned technology leader with over 25 years of experience in the tech industry. As the Founder of Data Talks, he developed a Sports Customer Data Platform (CDP) that enables sports organisations to harness supporter data, enhancing ticket and merchandise sales. Under his leadership, Data Talks serves more than 500 customers and generates approximately $250,000 in monthly recurring revenue.
Lavén also co-founded SportsTech Sweden, an initiative to elevate Swedish SportsTech to a world-class standard. He is a frequent speaker at industry events such as SiGMA and FBIN Commercial Excellence Summit, focusing on fan monetisation, data-driven commercial strategy, and the convergence of sports and technology.