Tamar Badashvili is the Chief Executive Officer of Setanta Bet, a B2C iGaming brand, while also serving as a Board and CEO Advisor to Setanta Sports. With over 12 years of experience in marketing and business development, she leads Setanta Bet's strategic direction and operational execution.
Previously, as Deputy CEO of Setanta Sports, the largest transnational sports multimedia platform in the region, she managed a team of up to 100 professionals across five countries. She spearheaded the launch of the region's first sports OTT platform, expanded the company into 15 new markets, and led anti-piracy campaigns. Under her leadership, Setanta Sports also forged partnerships with major players like Netflix.
Badashvili has also advised multiple businesses on market expansion and revenue growth, contributing to an average revenue increase of 22% across four companies. Her career began in finance before transitioning into marketing and later into the iGaming sector.
She is a member of the Forbes Technology Council and has been featured as a voice for a new era of leaders. Her work reflects a commitment to innovation, growth, and leadership in the sports and iGaming industries.
Career History
| Company | Role | Dates |
|---|---|---|
| Setanta Bet | CEO | – present |