Advertising Technology (AdTech) – AI-Powered Performance Advertising

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  Moloco

  Redwood City, California, USA

  Moloco is an AI-native performance advertising company founded in 2013 by former Google and Yahoo engineers who sought to democratize the machine-learning-driven ad technology that had powered the growth of major platforms. The company’s name stands for “Machine Learning Company,” and its core compound AI system, CARA (Compound Ad Recommendation Architecture), has been refined over a decade to optimize every digital impression for customer outcomes, learning from billions of daily events and deploying updated models as often as every two hours. Moloco serves a global client base of app marketers, retailers, and publishers through three primary products: Moloco Ads for mobile user acquisition and re-engagement, Moloco Commerce Media for retail media networks, and Moloco Streaming Monetization for publisher revenue. Headquartered in Redwood City, California, the company has over 800 employees across 13 offices worldwide and has been profitable for five consecutive years. With a valuation of $1.5 billion as of its 2023 Series D round and over $200 million in annual recurring revenue, Moloco partners with major brands such as Wayfair, Tubi, Chime, Pinterest, Scopely, and Xiaomi, positioning itself as a pure-play AI alternative to the dominant platform ecosystems.