Payment Orchestration Platform

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  SmartPayz

  UK (likely, based on market focus and domain registration)

  SmartPayz is a UK-based payment orchestration platform serving high-volume digital businesses, particularly in iGaming, trading, and other complex online verticals. The company positions itself as a “payment performance and control platform” that connects merchants with over 100 payment service providers and 500+ payment methods worldwide. SmartPayz offers intelligent routing, cascading fallback logic, and real-time transaction visibility, allowing operators to configure and adjust payment flows without developer intervention. Its core value proposition is reducing revenue leakage from declined transactions and single-provider outages by dynamically optimizing each transaction. The platform includes a Dynamic Virtual Cashier feature that personalizes the end‑user payment experience across different markets. SmartPayz has exhibited at iGB L!VE (2026) and actively targets the iGaming sector, though it also serves other high-risk digital businesses. The company markets itself as a “Western” payment orchestrator, but has attracted some controversy for operating with limited public transparency regarding its ownership, licensing, and corporate structure. Despite this, SmartPayz appears to be actively growing, with its CEO representing the company at industry events. The platform’s promise of instant self-service control, full transaction logs, and player-level insight appeals to operators who rely on uptime and conversion rates.

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  Paysecure

  London, United Kingdom

  Paysecure is a London-based, AI-powered payment orchestration platform founded in 2023 by Amit Hooja. The company provides a single integration layer that connects merchants, platforms, and financial institutions to a dynamic ecosystem of payment service providers, acquirers, and alternative payment methods. Its adaptive technology replaces fragmented payment infrastructure with a unified system, enabling real-time transaction optimization, intelligent routing, and centralized tokenization. Paysecure's product suite includes an AI-optimized orchestration layer, a customizable Dynamic Cashier for localized checkout, and white-label solutions for partners. The platform processes transactions across multiple currencies and payment methods, targeting high-volume, high-risk, and regulated sectors as well as fast-growing digital businesses expanding across borders. Since launching its orchestration solution in early 2025, Paysecure has seen rapid merchant adoption, winning the Best Online Payment Service award at SiGMA Americas 2025. The company is self-funded with an estimated annual revenue of $12.7 million and a valuation of $38 million as of late 2025, employing around 125 people across offices in London and Jaipur, India.