1xCare

Background

1xCare was publicly launched in July 2026 as a formal initiative to centralize and professionalize the player-protection activities associated with the 1xBet brand. According to a press release from Hipther Gaming, 1xCare's official launch event outlined its mission: "to advance player protection and responsible gambling through evidence-based research, education, innovative technologies, and collaborative partnerships." The initiative was established directly by the owner of the global 1xBet trademark, though the specific legal entity name for 1xCare has not been publicly disclosed.

Four Pillars

The initiative is structured around four defined pillars, each with clear deliverables: - Research Hub: Plans to support peer-reviewed, evidence-based studies on gambling behavior, addiction risks, and emerging technologies, with transparent public reporting. - EduCare: Focuses on promoting responsible gambling awareness programs, ethical standards, and training materials for operators, sports organizations, and communities. - TechShield: Develops and deploys technologies such as early risk-detection tools, safer-play algorithms, and user-centric safety features within the 1xBet platform. - Support & Well-Being: Allocates grants and forms partnerships with qualified organizations (counseling services, helplines) to improve access to holistic player support.

Governance

1xCare is governed by an independent Advisory Committee chaired by Simon Westbury, who stated in the launch announcement: "Responsible gambling is not a slogan; it is a duty. 1xCare was created to support a more informed, transparent, and sustainable gambling ecosystem — one where player protection and well-being are central." The committee is intended to provide oversight and ensure the independence of the initiative from the commercial operations of 1xBet.

Headcount and Structure

No specific employee headcount for 1xCare has been publicly disclosed. The initiative is a funded program rather than a standalone operating company with its own staff; it likely draws on resources from the larger 1xBet organization, which Wikipedia reports as having approximately 5,000 employees globally (as of 2022).

Market Context

The launch of 1xCare follows a period of increased scrutiny on 1xBet's practices in several jurisdictions, including investigations into illegal gambling operations in Russia. By establishing a formally structured responsible gambling arm, 1xBet appears to be seeking to improve its regulatory standing and demonstrate a commitment to player protection, particularly in growth markets such as Africa, Latin America, and Asia.