1xPartners
1xPartners is the official affiliate program of 1xBet, one of the world's largest online gambling and sports betting operators. Designed for webmasters, media buyers, content creators, and influencer marketers, 1xPartners provides a turnkey platform to monetize traffic by referring players to 1xBet’s sportsbook, esports, and casino products. The program claims a global footprint of over 500,000 registered affiliates and more than 3 million active customers, supported by an infrastructure that offers payment in over 250 methods, including e‑wallets, bank transfers, and cryptocurrencies. Affiliates can choose from revenue‑share (RevShare), cost‑per‑acquisition (CPA), or hybrid commission models, with RevShare rates reaching up to 45% depending on geography and performance. The program supplies promotional materials, real‑time statistics (updated every 30 minutes), and dedicated account managers. 1xPartners also runs a referral program that pays 2% of the revenue from referred partners. While the affiliate program is a separate operational unit, it is intrinsically linked to 1xBet’s brand and licensing, leveraging the parent company’s 15‑year market presence, 50+ sports categories, 1,000+ daily events, and over 13,000 casino games. No public information is available regarding the specific founding year or headquarters location of 1xPartners as a distinct entity; the company is assumed to operate under the broader 1xBet corporate structure, which was founded in 2007 in Russia.
Detailed Review
Business Model
1xPartners positions itself as a high‑volume, high‑conversion affiliate network for the iGaming sector, serving as the primary acquisition channel for 1xBet’s player base. The program’s core value proposition is its integration with a globally recognised sportsbook brand that offers competitive odds, a bet constructor, and a wide range of esports markets (3,500+ events across 25+ esports titles). Affiliates benefit from 69 supported languages, localised creatives, and seven media formats. The platform provides Smart Links (a single link that directs users to the best‑performing offer) and server‑to‑server (S2S) integration with popular trackers. The minimum payout threshold is $30, with weekly automatic settlements every Tuesday. The program explicitly accepts all traffic sources except those that violate 1xBet’s intellectual property rights, fraudulent or incentivised traffic. However, the company applies a negative carryover policy on RevShare terms — commissions may be reduced to cover player losses in subsequent periods.
Market Position & Reputation
Despite the scale, the company has attracted mixed user reviews: Trustpilot scores average 3.5 out of 5 (21 reviews), with some affiliates praising the commission rates and support, while others raise concerns about payment delays and account terminations. No external funding rounds, investment, or partnership announcements specific to 1xPartners were found; the program appears to be entirely funded and operated by the 1xBet group. A notable risk for affiliates is the ongoing regulatory scrutiny surrounding the 1xBet brand in multiple jurisdictions, which could affect player conversion and retention in certain markets.
Products & Services
The program offers a comprehensive suite of marketing tools, including banners, landing pages, promo codes, JSON feeds, and custom creatives. Affiliates can promote four main product verticals: sportsbook, esports, casino, and a Smart Link that automatically routes traffic based on geography. The referral program pays 2% of net revenue from referred affiliates. Real‑time reporting (30‑minute updates) and dedicated account managers are provided.
Key Products
Sportsbook Affiliate Program
RevShare up to 45%, CPA, and hybrid models for referring players to 1xBet’s sportsbook covering 50+ sports and 1,000+ daily events.
Esports Affiliate Program
Promotes 1xBet’s esports section with 3,500+ events across 25+ esports titles (e.g., CS2, Dota 2, LoL).
Casino Affiliate Program
Drives traffic to 1xBet’s casino with over 13,000 games, including slots, table games, and live dealer.
Smart Link
A single affiliate link that automatically directs users to the best‑performing product/offer based on geography.
Referral Program
Pays 2% of the net revenue from other affiliates referred by a partner (terms may vary by geography).
Marketing Tools Suite
Banners, landing pages, promo codes, JSON feeds, S2S integration, and custom creatives provided to affiliates.
Affiliate Dashboard
Real‑time statistics (updated every 30 minutes), detailed reports, and withdrawal management.
Recent News
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