Affiliate Network
Companies offering affiliate network in the iGaming industry — 219 listed.
Gambling.com
St Helier, Jersey (registered office); operating bases in Dublin, Ireland and the Raleigh-Durham area, North Carolina, US
Gambling.com Group Limited (NASDAQ: GAMB) is a publicly listed performance-marketing company and affiliate network serving the regulated online gambling industry. It does not operate casinos, sportsbooks, or poker rooms and does not take betting risk. Instead, it develops a portfolio of comparison, review, and information websites that refer new depositing players to licensed operators, generating revenue through cost-per-acquisition fees and recurring revenue-share arrangements. The group's flagship consumer brand, Gambling.com, was launched in Scotland in 2006 and grew into one of the internet's most recognized gambling-guide domains. Gambling.com Group has since expanded through organic search-driven growth, premium domain acquisitions, and company acquisitions, including the 2023 purchases of fantasy-sports media business RotoWire and the Casinos.com domain. Its portfolio spans sports betting, casino, and fantasy-sports media across the United States, UK/Europe, and other regulated markets. Listed on Nasdaq in July 2021, the company is registered in Jersey and has operating facilities in Ireland and the US. It is generally classified within the iGaming industry as an affiliate network, though it more precisely functions as a digital performance-marketing and media group.
Casino.org is one of the oldest and most widely recognised online casino review and affiliate portals in the iGaming industry. Launched in 1995, when commercial internet gambling was still nascent, the site has operated for nearly three decades and is often described as a pioneering brand in casino affiliate marketing. It combines consumer journalism with affiliate commerce: editorial teams review and rate licensed online casinos, publish detailed guides to slots, table games, payments and player safety, and direct players to partner operators through tracked links and bonus codes. The portal maintains dedicated coverage of regulated US markets such as Michigan, New Jersey and Pennsylvania, as well as international editions serving players in the UK, Canada, Europe and beyond. Casino.org also operates a news desk that covers operator launches, licensing decisions, regulatory reform and responsible gambling initiatives, and its commentary is frequently cited by trade media. Its domain age, search visibility and editorial authority make it a benchmark for content-led affiliate operations. Corporate details such as the legal entity, ownership history and leadership team are not extensively documented in public sources, so the business is best understood through its public-facing product.
Riddick’s Partners is a private, business-to-business affiliate-network operation in the iGaming and gambling sector. The company’s only verifiable appearance in the available record comes from trade coverage of Redcore, an iGaming-born technology supplier, where Riddick’s Partners is identified as an affiliate-network-type business rather than a consumer-facing casino or sportsbook. In the iGaming value chain, affiliate networks are intermediaries that connect gambling advertisers with publishers and media buyers, providing campaign tracking, traffic management, and commission settlement services. Riddick’s Partners appears to operate in this role, with a commercial focus on driving and monetising traffic for gambling brands. The company does not appear to maintain a public website or publish corporate disclosures, and no founding date, headquarters location, employee count, or named leadership could be verified. Unlike larger publicly traded affiliate groups, it appears to be an under-documented private entity. Given the sparse public record, any substantive account of its scale, ownership, or product portfolio remains unverified, and the company should be approached with the caution normally applied to low-transparency B2B gambling suppliers.
PlayUSA
Philadelphia, Pennsylvania, USA
PlayUSA is a US-focused iGaming media and affiliate business built around PlayUSA.com and a network of state-specific gambling news sites. Founded in 2016 in Philadelphia, the company grew out of the early regulated online casino and poker markets in New Jersey and Pennsylvania, at a time when most US-facing gambling affiliates were still focused offshore. Its editorial team produces news, legal explainers, operator reviews, and bonus guides, while earning revenue through affiliate commissions from licensed sportsbooks, casinos, and poker rooms. Malta-headquartered affiliate group Catena Media acquired PlayUSA in 2018, allowing the brand to expand rapidly as the US Supreme Court overturned PASPA and states began legalizing sports betting. Since then, PlayUSA has launched or expanded state portals in Michigan, Indiana, Colorado, Illinois, Tennessee, and other markets, becoming one of the most widely cited gambling media voices in the country. Dustin Gouker, a longtime US gambling journalist, is closely associated with the brand and has led its editorial coverage through most of its history.
TheSportsGeek is a digital media and affiliate marketing company operating in the iGaming industry. Its flagship platform, TheSportsGeek.com, is a sports betting and online casino content destination serving bettors across North America and international markets. The property publishes expert sports betting picks and predictions for major leagues including the NFL, NBA, MLB, NHL, and college sports, alongside comprehensive online casino reviews, sportsbook comparisons, bonus and promotion tracking, odds movement analysis, and educational betting guides for both novice and experienced players. The company monetizes its audience through affiliate partnerships with licensed sportsbook and casino operators, generating revenue through player referrals and new customer acquisitions. TheSportsGeek gained industry attention when iGaming trade outlet FocusGN covered its preparation for the NFL season, highlighting the company's adoption of AI-powered predictive content and referencing its billionaire ownership structure. The company operates at the intersection of sports media, data analytics, and gambling affiliate marketing, distinguishing itself through data-driven editorial production in the competitive sports betting content space. Its brand encompasses consumer-facing editorial products, predictive analytics tools, and B2B relationships with regulated gambling operators across the iGaming ecosystem.
Casino2k is an iGaming affiliate company that operates casino2k.com, a comparison and review portal for online casino players. The site curates listings of gambling operators, presents their bonus offers, and points visitors toward casino brands, with revenue generated through standard affiliate compensation arrangements such as revenue share or cost per acquisition. Its primary audience is players in online gambling markets looking for a consolidated view of casino options and promotional deals. The company works in the competitive affiliate vertical, where discovery, content production, and traffic quality determine commercial success. Casino2k first gained notable public recognition when it was shortlisted for Affiliate of the Year at the International Gaming Awards 2026, an industry honour that signals credible standing among peer affiliate businesses. Despite that visibility, the company remains lightly documented in public sources: no founding year, headquarters location, headcount, or executive team is published on its website, and no independent press coverage detailing those corporate facts was identified during research. Casino2k is best described as a player-focused, marketing-driven affiliate brand whose public footprint is concentrated in its consumer-facing product and its award nomination rather than in corporate transparency.
Oddschecker Global Media
London, United Kingdom
Oddschecker Global Media is the London-based iGaming media and performance-marketing company behind Oddschecker, the UK’s dominant sports-betting odds-comparison platform. Founded in 2000 by David Lythgoe, the business popularised side-by-side bookmaker price comparison for bettors and has since grown into a multi-brand affiliate and B2B media operation. It also owns OLBG, a long-running community betting-tips platform. Since October 2021 Oddschecker Global Media has been a subsidiary of Nasdaq Copenhagen-listed Better Collective, which acquired it from Flutter Entertainment for £240m, making it the flagship media asset in Better Collective’s European division. The company monetises high-intent consumer traffic through affiliate commissions, cost-per-acquisition agreements, and media partnerships with sportsbook operators. It has expanded beyond the UK, launching US-facing odds comparison products in states with legal mobile betting. With roughly 250 employees and commercial teams across Europe and the US, Oddschecker Global Media remains one of the most recognisable betting media brands in the UK and a strategically important acquisition for its parent group.
Recent News
Review: ReferOn and Affiverse webinar coverage zeroes in on affiliate ops as the real growth bottleneck
Yogonet covers an upcoming ReferOn and Affiverse webinar on scaling affiliate programs and managing platform migrations; this review notes why operational efficiency and migration risk are becoming defining issues for iGaming affiliate teams.
Review: N1 Partners' double award shortlist says more about affiliate competition than trophies
A short review of Yogonet's report on N1 Partners' two Affiliate Leaders Awards nominations, and why the shortlist reveals broader shifts in affiliate marketing.
Review: Grandstand's Rollcard puts payment products at the center of the player relationship
A review of Yogonet's report on Grandstand's Rollcard launch, examining what the Visa debit card means for payment friction, player retention and the blurring line between gaming media and fintech.
Review: ReferOn's SBC shortlist is modest news — the category shift isn't
A concise take on Yogonet's report that ReferOn is shortlisted for Acquisition & Retention Partner of the Year at the SBC Awards 2026 — what the piece delivers, what it omits, and why the award category itself marks a broader shift in affiliate tech.
Review: Focus Gaming News previews ReferOn–Affiverse webinar on scaling affiliate programmes
A review of Focus Gaming News's preview of the ReferOn–Affiverse webinar on scaling affiliate programmes, focusing on the operational complexity diagnosis and the claim that platform migration is less disruptive than expected.
Review: Boomerang Partners on the affiliate shift from volume to value
Our review of Focus Gaming News' piece on Boomerang Partners' take on the changing igaming affiliate landscape, and what the shift towards quality, compliance, and hybrid partnerships means for operators and affiliates.
Review: iGaming Future on Catena Media's Search-Dependence Reckoning
A review of iGaming Future's analysis of Catena Media's mixed H1 2026 results, covering flat Q2 revenue, organic search headwinds, capital returns, and the affiliate's push to diversify beyond search.
Review: How iGaming Direct maps Michigan's shift from acquisition battles to retention wars
iGaming Direct's interview with Casino.org's Ian Zerafa examines how Michigan's crowded online casino market has pushed operators from acquisition-led growth toward retention-focused innovation, a dynamic the review contextualises for the broader US iGaming sector.
Review: iGaming Direct's Michigan interview gets to the heart of a maturing US market
Our take on iGaming Direct's interview with Casino.org's Ian Zerafa about Michigan's crowded online casino market, the operator shift from welcome offers to retention, and what it signals for mature US iGaming.
What Yogonet's World Championship classics piece tells us about 1xBet's affiliate play
A concise review of Yogonet's 1xBet-branded World Cup classics feature, looking at what it signals for affiliate content and sportsbook marketing beyond the football history.
Review: Gamblers Connect's localisation-focused contributor hire, as covered by iGaming Future
Review of iGaming Future's coverage of Gamblers Connect adding All-in Global's Barb Tasci as the eighth voice in its 2026 Contributors Program, and why the localisation focus matters for regulated-market operators.
RedCore's six-product portfolio applies iGaming-grade resilience beyond betting
RedCore has turned iGaming-grade resilience into six B2B products spanning fraud prevention, payments, communications and traffic acquisition, with anti-fraud engine Frogo and provider-independent payment and messaging platforms at the core. The group's pitch is an infrastructure standard that spreads risk across channels and keeps operations running when a single vendor fails.