Affiliate & Comparison Media
Companies offering affiliate & comparison media in the iGaming industry — 145 listed.
Click Profits Limited is a B2B affiliate marketing and media company focused on customer acquisition for the online gambling industry. It operates at the supplier side of the iGaming ecosystem, using content-led websites to attract sports betting, casino, and bingo audiences and monetise that traffic through operator affiliate programs. The company is publicly associated with Roo Wright, identified on the supplied profile as founder and CEO, though independent corporate records and trade coverage are sparse. As an affiliate business, Click Profits typically earns revenue through revenue-share or cost-per-acquisition arrangements rather than by operating a consumer gambling brand. Its commercial function is to connect player intent with licensed operators through bookmaker and casino reviews, free-bet promotions, odds comparison, and performance marketing campaigns, while navigating sector-specific advertising restrictions and responsible gambling requirements. The name Click Profits is common across many unrelated industries, which complicates verification; no official website, headquarters, founding date, or product portfolio could be confidently matched. The entity profiled here is the iGaming-related business linked to Roo Wright, not the various other companies sharing the same name.
CoinPedia
New Delhi (Delhi NCR), India
CoinPedia is an India-based cryptocurrency and blockchain media platform founded in 2018 by Bhushan Akolkar. Operating primarily through its flagship portal CoinPedia.org, the company produces daily news, market analysis, price predictions, educational guides and event coverage spanning Bitcoin, Ethereum, altcoins, DeFi and Web3. In addition to its core editorial business, CoinPedia operates an iGaming-affiliate vertical, publishing reviews and guides on crypto casinos, crypto sportsbooks and blockchain-based betting platforms, and generating revenue through affiliate partnerships — positioning it within the iGaming media/affiliate segment. The company has expanded its reach through a YouTube channel, social-media syndication and engagement with international industry events, including a listing on the Sports Betting West Africa (SBWA) conference platform. From its headquarters in New Delhi, CoinPedia operates with a lean team of roughly 11–50 staff, comprising editors, writers, analysts and SEO specialists. The platform is widely cited across the crypto and gambling press and has built a reputation for breaking news, token presale coverage and accessible explainers aimed at retail crypto audiences.
Mr.Gamble
St. Julian’s, Malta
Mr.Gamble is an online casino review and affiliate portal operating at mr-gamble.com, serving players as a guide to licensed casinos, slots, and sportsbooks. The platform combines professionally researched casino reviews with side-by-side comparisons, expert ratings, and regularly updated bonus listings, including free spins and no-deposit offers. It also publishes educational material on gambling rules, payment options, and responsible gaming, making it a resource for both newcomers and experienced bettors. Commercially, Mr.Gamble runs a standard affiliate model, earning commission by referring users to partner operators; this lead-generation function places it at the B2B end of the iGaming ecosystem. The website is run by a moderation team of gambling enthusiasts, with at least one member, Richard Dennys, described as an industry veteran. Mr.Gamble has also partnered with iGaming service providers such as ACE Alliance, using marketing and performance tools to support its operations. Its public transparency around commercial relationships and responsible-gambling messaging helps distinguish it from many less rigorous review portals.
Crypto Gambling News
London, United Kingdom (unconfirmed, per LinkedIn)
Crypto Gambling News is a specialist digital media and affiliate publishing company focused on the intersection of online gambling and cryptocurrency. It operates CryptoGamblingNews.com, a news and reviews portal covering Bitcoin casinos, crypto sportsbooks, blockchain-based betting products and the evolving regulatory landscape around crypto gambling. The company produces daily editorial content as well as in-depth casino and sportsbook reviews, industry analysis, payment-processor coverage and educational guides on provably fair gaming. Its audience spans both crypto-curious players and industry professionals monitoring the niche, giving the brand a dual consumer and B2B profile. The business is monetised mainly through affiliate commissions, advertising and sponsored content, a standard model for iGaming media. It has also positioned itself within the conference ecosystem, appearing as a media partner for Sports Betting West Africa on the sportsbettingevents.com platform. Public corporate details are limited: no parent company, registered office or named executive team has been confirmed, and LinkedIn lists the company in London with an estimated headcount of 11–50. Despite that low public profile, the publication has established itself as a recognisable source for crypto-gambling news and reviews.
TwoRocks OÜ
Tallinn, Estonia
TwoRocks OÜ is a specialised iGaming SEO agency headquartered in Tallinn, Estonia. Founded in 2020, the company focuses exclusively on search engine optimisation for the online gambling and betting industry, offering both fully managed SEO services and tailored support such as technical audits, structural optimisation, and strategic planning. Its core differentiator is a proprietary link‑building network that the company claims includes more than 10,000 websites across over 100 targeted countries, enabling clients to acquire geographically diverse, high‑authority backlinks. TwoRocks OÜ positions itself as a data‑driven partner that works closely with iGaming operators to improve organic visibility and traffic. The company operates as a limited liability company (OÜ) under Estonian law and is listed as a “Public Company” on LinkedIn, although this status is likely an artefact of LinkedIn categorisation rather than an indication of public listing. Employment headcount is listed as 2–10 employees, consistent with a small boutique agency. The official website (tworocksou.com) emphasises a results‑oriented approach, offering services that range from full‑scale SEO management to modular projects like site audits and link‑building campaigns. TwoRocks OÜ’s entire business model revolves around serving B2B clients – primarily iGaming operators, affiliate networks, and related platforms that require specialised compliance‑aware SEO and off‑page authority.
Oddschecker
London, United Kingdom
Oddschecker is a UK-based odds comparison platform that lets bettors compare live betting prices from multiple licensed bookmakers and betting exchanges in one place. It covers horse racing, football, tennis, golf and other sports, ranking available odds so consumers can identify the best price before deciding where to place a bet. The service is free to users and generates revenue through advertising and affiliate commissions when users click through and bet with an operator. Alongside its price comparison engine, Oddschecker publishes editorial and tips content, operates a casino comparison vertical, and runs Oddschecker Global Media, a commercial division focused on branded content and media partnerships. It also stages the annual Oddschecker Awards, which recognise betting industry operators and products. Founded in London in 1999, the company has long been considered one of the UK's most familiar betting-related consumer brands. It was acquired by the betting exchange operator Smarkets in June 2020 and continues to operate as a standalone brand within the Smarkets group. Its nearest competitors include international comparison portals Oddspedia and OddsPortal.
Omega Systems
Rua Carlos Alberto da Mota Pinto 9 5B, 1250-252 Lisboa, Portugal
Omega Systems is a B2B technology provider specializing in enterprise-level OLTP/OLAP platform management software for the iGaming and land-based gambling industry. Founded with the vision of enabling operators to take full control of their gaming platforms, the company delivers a suite of modular solutions covering platform management, player engagement, and operational analytics. Its flagship product Omega Core is an omni-channel platform supporting online operators, land-based retailers, aggregators, and agency models. Other key offerings include Omega Agency for broker and agent management, Omega Chronos for automated player communications and promotions, and SafePlay, which bridges land-based and online gaming while promoting responsible play. The company also operates an integrations hub connecting to over 250 third-party providers of games, sportsbook, payment services, KYC, fraud detection, and affiliate management. In November 2025, Kambi Group plc acquired the source code of Omega Systems' platform to enhance its turnkey sportsbook offering. Headquartered in Lisbon, Portugal, with a registered entity in Delaware, Omega Systems serves a global client base and employs industry professionals Mike Fuhrman and Ben Tercha, though their specific leadership roles are not publicly documented.
LuckyLabz is an iGaming-focused SEO affiliate marketing agency operating primarily under the brand iaffiliate.com. The company positions itself as a next-level partner for online casinos and sportsbooks, delivering organic traffic through proprietary keyword research and white-hat search engine optimization strategies. It builds user-friendly, visually appealing websites and produces engaging content via an in-house team of enthusiasts and experts. LuckyLabz uses a data-driven approach to funnel visitors to the most suitable operator partners, emphasizing long-term customer value over short-term volume. The agency has multiple business partners worldwide and has received positive testimonials highlighting its expertise, responsiveness, and passion for the industry. Internally, LuckyLabz offers competitive benefits, flexible hybrid work, and a modern office environment. However, public information about the company’s founding, headquarters, headcount, and executive team is extremely limited—only a COO named Sebastian is identified. LuckyLabz is listed as an iGaming supplier on iGamingSuppliers.com.
Titans is a premier affiliate marketing agency operating in the iGaming industry. Based at titans.net, the company specialises in designing and managing elite affiliate programs that connect distinguished online casino and sportsbook brands with high-performing partners. Titans emphasises performance-driven strategies, bespoke creative execution, and seamless technical support. The agency offers affiliates access to a curated portfolio of programs featuring flexible commission structures, competitive CPA offers, and custom hybrid deals, with revenue shares reaching up to 60%. Titans also provides advanced affiliate software, robust analytics, and fast payment terms with no negative carryover. The company’s client roster includes well-known operators such as casino.org, mightytips.com, and gambling.com. Titans has earned industry recognition, boasting 22 awards won and 57 award nominations. The agency positions itself as a growth partner for content creators, media buyers, and industry stakeholders, offering hands-on support and data-driven optimisation. Its brand promise is to “build titans” by empowering partners to rise, lead, and thrive in the competitive affiliate marketing landscape.
Traffic Devils
Kyiv, Ukraine
Traffic Devils (stylised as DEVILS) is a Ukrainian-founded media buying holding company and one of the largest affiliate teams in Eastern Europe, specialising in traffic arbitrage across high-performance verticals such as iGaming, Dating, Finance and Nutra. Founded in 2019 by Alexander Slobozhenko with 20 employees, the company has grown to over 1,000 specialists by early 2025 and operates from offices in Kyiv, Ukraine and Warsaw, Poland. It runs more than 30 media buying teams worldwide, utilising 15+ traffic sources – including Facebook, PPC, ASO, ASA, SEO, UAC and In-App – and covering 167+ GEOs. Beyond pure media buying, Traffic Devils has developed its own technology products and investment infrastructure, including the app rental service TD APPS and the partnership platform DEVILS CAPITAL launched in January 2025. With a strong emphasis on data-driven scaling and vertical integration, the company now serves over 1,000 partners and manages a portfolio of 14 NDA-protected projects. The holding is led by CEO Viktoriia Tikhachova, who oversees a structure that includes media buying, affiliate, development, technical, farm (i.e. social account farming), HR, production and finance departments.
Recent News
ReferOn in the running for SBC Awards 2026 Acquisition & Retention Partner title
ReferOn has been shortlisted for Acquisition & Retention Partner of the Year at the SBC Awards 2026, with CEO Alex Bukin highlighting the platform's data-first approach and focus on operational efficiency. Winners will be announced in Lisbon on October 1, 2026.
Tesla and PandaDoc executives join Warsaw Tech Race Summit agenda
SOFTSWISS has expanded the Tech Race Summit line-up with Tesla and PandaDoc executives, broadening the Warsaw event's focus from cloud infrastructure to engineering leadership and company building. The 10 September 2026 gathering will feature 30-plus speakers and around 1,000 attendees from iGaming, fintech and other high-load industries.
Bet It Drives Expands From Podcast to Full iGaming Media Platform
Bet It Drives, the GR8_TECH iGaming podcast, has launched as a full media platform featuring curated news, market analysis, interviews, and executive insights. The expansion follows four seasons, over 2.5 million YouTube views, and multiple industry awards since August 2025.
SOFTSWISS H1 2026 recap: new licensing regimes, tax hikes and payment-focused enforcement
SOFTSWISS's mid-year regulatory update highlights new licensing regimes in Finland, Ireland, Alberta, New Zealand and India, alongside significant gambling tax increases in the UK, Netherlands, Colombia and Mexico, and a global enforcement push focused on payments, financial infrastructure and player protection.
ITV OddsFinder goes live for horse racing punters
ITV has launched ITV OddsFinder, a horse racing odds comparison app built with Funteron, as it looks to expand around its live racing coverage. The rollout arrives amid industry tension over the UK's affordability checks, with Glorious Goodwood serving as the first test.
SOFTSWISS Report Highlights Regulatory Shifts Across Five Continents in H1 2026
SOFTSWISS's H1 2026 regulatory report examines key developments in Kenya, Colombia, India, Sweden, and New Zealand, highlighting shifts toward stricter oversight, tax measures, and extended enforcement responsibilities across the iGaming industry.
Senegal’s State-Run LPbet Platform Tests Digital Sovereignty in iGaming
Senegal has launched LPbet, a state-run mobile betting platform under LONASE, aiming to assert digital sovereignty by channeling wagering into a regulated national system, but faces challenges from entrenched foreign operators and a recent leadership transition.
GR8_TECH revamps affiliate platform with enhanced operator controls
GR8_TECH has upgraded its affiliate management platform, giving operators more control over partner networks, flexible commission models, and reduced manual work. The update includes custom tags, unlimited sub-affiliate levels, and expanded payment options.
GR8_TECH expands affiliate platform with flexible revenue models and multi-tier partnerships
GR8_TECH's affiliate management platform now offers expanded RevShare models, unlimited sub-affiliate levels, custom tagging, and prepayment capabilities, giving operators more control over complex partner networks while the platform handles calculations and reporting.
EveryMatrix Restructures Casino Division, Launches Unified EveryMatrix Casino Hub
EveryMatrix has consolidated its casino technology under a new EveryMatrix Casino hub, merging turnkey, platform, and aggregation offerings. The restructuring separates in-house studio Fantasma Games from the aggregation business and aims to deliver streamlined services, unbiased content recommendations, and deep integration capabilities.
GR8_TECH Adds New Affiliate Platform Tools for Complex Partner Management
GR8_TECH has expanded its affiliate management platform with new features including flexible RevShare models, unlimited sub-affiliate levels, custom tagging, and prepayments for flat-fee plans, aiming to simplify complex partner network management.
EveryMatrix Trading Chief Reflects on Superstar-Driven Betting Trends at 2026 World Cup
EveryMatrix’s Head of Trading Mark Wilson says the 2026 World Cup drove unprecedented betting on superstar player markets, with Messi dominating betslips, while hydration breaks forced real-time adaptation and bet builders saw surging usage.