GR8_TECH Adds New Affiliate Platform Tools for Complex Partner Management

GR8_TECH has rolled out a set of enhancements to its affiliate management platform, designed to give operators greater flexibility in structuring partner programs and to cut down on manual administrative tasks. The new features go beyond standard tracking and reporting, enabling more sophisticated control over how partner networks are configured, segmented, and compensated.

Expanded RevShare options now allow operators to calculate revenue share based on turnover, gross gaming revenue (GGR), or net deposits, supplementing the existing net gaming revenue model. This provides more alignment between commercial agreements and the actual revenue-share calculations.

The platform has also removed previous limits on sub-affiliate hierarchies, now supporting unlimited sub-affiliate levels. Administrators can either apply the same commission plan across all levels or set distinct plans for each tier, with full reporting available for the entire structure. This supports layered partnership networks.

A new custom tagging system lets administrators create their own tags and assign them to affiliates, adding a layer of business-specific categorization beyond standard status and traffic-type classifications. This aids in organising and filtering partner lists.

For flat-fee commission plans, prepayments have been added alongside fixed payments. Administrators can schedule a prepayment for any future date, and the platform automatically offsets that amount against commissions earned in later payout periods, with adjustments reflected in future reports. This eliminates the need to manually track prepayments and recoveries.

“Affiliate programs are becoming more sophisticated, with operators working with different types of partners, commission models, and network structures. We want to make complexity easier to manage,” said Anna Abalyan, Product Lead for the affiliate management platform at GR8_TECH. She added that the new updates let operators structure partnerships as their business requires while the platform handles the calculations and reporting behind the scenes.

GR8_TECH’s affiliate management platform is built to serve both boutique programs and large networks, processing over 50 million clicks per month and supporting more than 220,000 active partners. The company notes that its automation, traffic management, and budget-control features can help operators reduce marketing spend by up to 25%, while smart routing and redirect rules can recover up to 20% of traffic that might otherwise be lost.