Review: N1 Partners' double award shortlist says more about affiliate competition than trophies

Yogonet covers N1 Partners' double shortlisting for the Affiliate Leaders Awards 2026, in Affiliate Programme of the Year – Large and Digital Marketing Campaign of the Year. The piece is a company-sourced news item, but it offers a compact look at how one of the larger affiliate programmes is positioning itself after a year of expansion.

According to Yogonet, N1 Partners now runs more than 14 casino and sportsbook brands across over 10 Tier-1 markets and says the average monthly number of first-time depositors generated by affiliates rose 150% in 2025. The nominations also rest on two marketing initiatives — a puzzle promo that drew 350-plus affiliates and a new SEO traffic tournament — rather than on pure volume.

This is worth reading beyond the awards angle because the nominations signal where affiliate competition is heading. N1 Partners is using gamified tournaments and cohort-style campaigns to reward quality traffic, not just volumes, and the public-voting component that lasts until 14 August gives the shortlist itself marketing value. That is becoming a standard playbook across Tier-1 affiliate programmes, where retention and differentiation matter as much as recruitment.

The bigger question going forward is whether the reported FTD growth holds once these campaigns wrap, and whether the traffic-cup format spreads to other operators as a template. Yogonet's piece provides the necessary context without overreaching; go to the original for the full list of numbers and voting details.