- Founded
- 2008-01-01 in Malta (Ħamrun)
- Headquarters
- Ħamrun, Malta
- Phone
- +356 770 408 06
All-in Global is a multi-award-winning language service provider headquartered in Ħamrun, Malta, specializing in translation, localization, content writing, SEO, and audiovisual services for the iGaming, sports betting, esports, sports, mobile gaming, and fintech sectors. Founded in 2008 by sports journalist Roy Pederson as All-in Translations, the company has grown to become a leading provider for the iGaming industry, offering solutions in over 80 languages. It supports clients in entering new markets through culturally adapted content, SEO-optimized copy, and regulatory-compliant translations. All-in Global operates with a remote-first model and a distributed network of linguists and subject-matter experts, and has been recognized with awards including at the EGR B2B Awards and SBC Awards. The company acquired rival Translation Royale in 2021, expanding its client portfolio and market share. Its platform-driven approach combines technology with human expertise to deliver quality, consistency, and scalability for global brands across multiple jurisdictions.
Detailed Review
History and Founding
All-in Global was founded in 2008 in Malta by Roy Pederson, a sports journalist who identified a need for specialized translation and content services tailored to the iGaming and sports betting sectors. Initially focused on sports content, the company expanded into the broader online gambling ecosystem, rebranding from All-in Translations to All-in Global at an unknown date. Over the years, it has built a reputation for high-quality translations that comply with local gambling regulations, covering website copy, game descriptions, CRM communications, affiliate content, and legal documents.
Business Model and Services
The company's core offering is translation and localization into 80+ languages, supported by a proprietary technology platform that integrates translation memory, terminology management, and workflow automation. Beyond translation, All-in Global provides native-level content writing, multilingual SEO services (including keyword research and link-building), and audiovisual services such as subtitling, voice-over, dubbing, and transcription. The company serves online casinos, sportsbooks, game developers, fintech platforms, and esports organizations, emphasizing a personalized approach with dedicated project managers.
Market Position and Recognition
All-in Global positions itself as the #1 language service provider for the iGaming industry. It has won multiple industry awards, including Best Translation/Localization Provider at the EGR B2B Awards and SBC Awards. The 2021 acquisition of Translation Royale strengthened its market share and client base. The company’s client list includes major operators, game studios, and affiliate networks, and testimonials highlight improvements in search engine rankings, player engagement, and market entry speed.
Operations and Compliance
Operating with a remote-first model, All-in Global employs a mix of in-house staff and a large global network of freelance linguists and writers. Compliance with GDPR and other data protection regulations is a key priority given the sensitive nature of gambling industry data. The company is privately held and does not disclose financial details. Its headquarters are in Ħamrun, Malta, with a secondary presence in London.
Key Products
Translation & Localization
Core service converting iGaming content (websites, games, marketing materials, legal docs) into 80+ languages while adapting cultural nuances and ensuring regulatory compliance.
Content Writing
Native-level copywriting for player engagement, including blogs, news articles, game guides, and promotional copy tailored to specific markets.
SEO Services
Multilingual SEO including keyword research, on-page optimization, link-building, and content strategy to improve organic rankings in target markets.
Audio/Visual Services
Subtitling, voice-over, dubbing, and transcription for video content, game trailers, tutorials, and advertisements.
Audiovisual Localization
End-to-end localization of video assets for iGaming and esports, including cultural adaptation of visuals and audio.
Translation Royale (acquired brand)
Former competitor specializing in iGaming translation; integrated into All-in Global's service suite post-acquisition.