- Founded
- 2013-01-01 in Utrecht, Netherlands
- Headquarters
- Utrecht, Netherlands
- info@vipresponse.nl
- Phone
- +31 30 810 0300
VIP Response is a data-driven performance marketing and affiliate network headquartered in Utrecht, Netherlands, founded in 2013 by Ian Trip. The company specialises in user acquisition, lead generation, and cost-per-action campaigns across multiple verticals including iGaming, sweepstakes, pay-per-call, home improvement, e-commerce, insurance, and nutra. Operating as a direct CC Submits and VOD advertiser, it positions itself as a one-stop shop for data management and performance marketing, serving affiliates and advertisers across Europe and North America. With an in-house media buying team, proprietary tracking platform, and exclusive offers, the network emphasises transparent payouts, no throttling, and personalised account management. VIP Response maintains a headcount of 11-50 employees and operates offices in the Netherlands, Spain, Canada, and the United States (Miami). The company's mission centres on treating each partner as a Very Important Partner, delivering tailored solutions through a blend of technology, creative strategy, and data analytics. It attends major affiliate conferences globally and recruits media buyers fluent in English, Russian, and Ukrainian, reflecting its international reach and multi-vertical approach.
Detailed Review
History and Founding
VIP Response was established in 2013 in Utrecht, Netherlands, by Ian Trip. The company began as a performance-driven affiliate network and quickly expanded into a multi-vertical CPA network. Its early focus on direct advertiser relationships and in-house media buying set it apart from traditional networks. Over the years, it has grown to operate offices in Spain, Canada, and the United States, building a presence in both European and North American markets.
Business Model
VIP Response operates on a cost-per-action (CPA) model, generating revenue by connecting affiliates with advertisers. The network specialises in credit card submits, video-on-demand advertising, pay-per-call, and lead generation across verticals like iGaming, sweepstakes, home improvement, insurance, e-commerce, and nutra. It offers a proprietary tracking platform that provides real-time campaign monitoring and traffic optimisation. The company also provides data management, retargeting, and email marketing services, leveraging an in-house media buying team to maximise campaign performance.
Market Position and Competition
Positioned as a transparent, no-throttling affiliate network, VIP Response competes with other CPA networks such as MaxBounty, ClickBank, and A4D. Its multi-vertical approach gives it flexibility, but its primary strength lies in iGaming and lead generation. The company attends major affiliate conferences and recruits internationally, with a focus on English, Russian, and Ukrainian-speaking talent. While not as large as some global networks, its direct advertiser relationships and proprietary tech provide a niche advantage.
Products and Platforms
The core offering is the VIP Response CPA Affiliate Network, covering multiple verticals. The company also operates as a direct CC Submits and VOD advertiser, providing specialised campaign types. Its proprietary tracking platform (dashboard.vipresponse.nl) enables real-time targeting and performance analysis. Additional services include exclusive in-house offers, list management, retargeting, and email marketing. The company’s in-house media buying team is a key differentiator, offering affiliates access to vetted traffic sources.
Leadership and Team
Founder Ian Trip is the most visible leader, confirmed through the company’s about-us page, Instagram, and third-party profiles. No other C-level executives (CEO, CTO, COO, CFO) are publicly identified in independent sources. The network employs 11-50 people across its international offices, with a mix of remote and freelance roles. Account managers are assigned to each partner, providing personalised support.
Regulatory and Licensing
VIP Response is registered as a besloten vennootschap (BV) in the Netherlands. While it operates in regulated verticals like iGaming and insurance, specific licensing details are not publicly disclosed. The company emphasises compliance with legal standards in the markets it serves, but no independent verification of gaming licenses or regulatory approvals was found.
Recent Developments and News
VIP Response continues to expand its vertical reach and international footprint, attending events and recruiting globally. The company maintains an active presence on Trustpilot and Business of Apps, where affiliates have shared reviews. There are no recent major acquisitions or partnerships publicly reported. The network remains privately held, with Ian Trip at the helm.
Key Products
Multi-Vertical CPA Network
A performance-based network connecting affiliates with advertisers in iGaming, sweepstakes, home improvement, e-commerce, insurance, and nutra, offering CPA, CPL, and revenue-share models.
Direct CC Submits & VOD Advertiser
Services that manage credit card submit offers and video-on-demand campaigns for direct response media buyers.
Pay-Per-Call
A channel that drives phone calls to advertisers, tracked through unique call numbers.
In-House Tech & Design
Proprietary tracking platform and creative studio providing real-time reporting, campaign targeting, and custom landing pages.
Lead Generation & List Management
Generation of exclusive leads for insurance and home improvement, plus management of subscriber lists for email marketing and retargeting.
Mobile User Acquisition
Data-driven campaigns optimized for mobile app installs and mobile subscriptions.
CPA Network
A multi-vertical network supporting pay-per-lead and pay-per-sale offers across iGaming, nutra, home improvement, and e-commerce.
Pay-Per-Call Services
Targeted inbound call campaigns designed to deliver high-intent customer leads with full tracking and optimization.
Lead Generation
Data-driven campaigns focused on generating qualified leads for various verticals.
Consumer Data Solutions
GDPR-compliant data acquisition and management services for targeted advertising.
Real-Time Tracking Platform
A proprietary platform providing transparent reporting on affiliate campaign performance.
CPA Affiliate Network
Multi-vertical cost-per-action network covering iGaming, sweepstakes, lead generation, pay-per-call, home improvement, insurance, e-commerce, and nutra.
Proprietary Tracking Platform
Real-time campaign targeting and performance monitoring dashboard accessible at dashboard.vipresponse.nl.
In-House Media Buying Team
Internal team dedicated to traffic acquisition, optimisation, and campaign management.
Exclusive Offers & Data Management
Custom in-house offers, list management, retargeting, and email marketing services for affiliates and advertisers.
Offices & Headcount
32 employees (approx.)
Key Persons
Ian TripFounder