iGaming B2B
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Founded
2020-01-01 in Sharjah, United Arab Emirates
Headquarters
Sharjah, Sharjah, United Arab Emirates
Email
media@affnook.com

Affnook is a B2B SaaS provider of a specialized affiliate marketing and tracking platform built exclusively for the iGaming industry, including online casinos, sportsbooks, and betting platforms. Founded in 2020 and headquartered in Sharjah, United Arab Emirates, the company originally launched under the name Trackier before rebranding to Affnook in 2024/2025 to more directly serve the casino and betting affiliate sector. With a lean team of 11–50 employees, Affnook serves over 100 iGaming clients globally, from emerging-market startups to established operators in regulated jurisdictions. The platform offers features such as real-time attribution tracking, anti-fraud detection, multi-brand management, and automated reporting, all designed to meet the unique operational and compliance needs of the iGaming vertical. Affnook has helped clients achieve measurable growth, including a 200% month-over-month increase in net gaming revenue and the acquisition of over 5,000 paying customers in a single month. The company positions itself as a growth enabler for iGaming operators and affiliate networks seeking to scale player acquisition efficiently while minimizing fraud-related budget waste.

Detailed Review

Company History and Founding

Affnook was founded in 2020 under the name Trackier, a general affiliate marketing platform. Recognizing the need for a purpose-built solution for the iGaming industry, the company rebranded to Affnook in 2024/2025. The rebranding was accompanied by a focus on serving online casinos, sportsbooks, and betting affiliate networks, with a product tailored to their specific tracking and compliance requirements.

Business Model

Affnook operates on a subscription-based model, with pricing starting at approximately $1,000 per user per month. The platform targets enterprise-grade iGaming operators and affiliate networks, offering features like real-time player tracking, custom GGR/NGR tracking, flexible revenue-share models, and two-way API integration with leading CRMs, payment providers, and iGaming platforms. The company generates revenue through monthly subscription fees and does not take a cut of affiliate commissions.

Core Products and Capabilities

The core product is the Affnook platform, which combines affiliate management, real-time attribution, anti-fraud detection, campaign management, and automated reporting. Key capabilities include granular tracking of bets, wins, deposits, and first-time depositors (FTDs), as well as complex commission structures like revenue share, CPA, and hybrid models. The anti-fraud engine detects bots, click farms, and VPN-based fraud in real-time, applying brand-level or global rules. Multi-brand management allows operators to run separate affiliate programs for different casino or sportsbook brands under one account.

Market Position and Competitors

Affnook differentiates itself from generic affiliate marketing tools like Impact or Partnerize by its niche specialization in iGaming. While broader platforms offer extensive third-party integrations, Affnook focuses on the specific needs of the gambling sector, including compliance with GDPR and CCPA. The company competes with other iGaming-specific affiliate solutions but stands out for its fraud detection and real-time tracking capabilities.

Client Success and Regulatory Compliance

Client feedback highlights fast onboarding, clean migrations via API/FTP/CSV, and responsive 24/7 support. A case study from a Slovak operator reported a 200% month-over-month increase in net gaming revenue after implementing Affnook. The platform is GDPR and CCPA compliant, emphasizing data privacy and transparency. The company's future roadmap includes scaling its affiliate network capabilities and expanding into emerging regulated markets.

Key Products

  • Affnook iGaming Affiliate Marketing Platform

    A unified, cloud-based solution for tracking, managing, automating, and scaling affiliate marketing programs specifically for iGaming operators, brands, and networks. Features include real-time attribution, fraud detection, multi-currency payouts, API integrations, and custom reporting.

  • The Nook

    A weekly industry newsletter offering insights, tips, and updates for iGaming affiliate marketers.

  • Affiliate Management

    Onboard, manage, and segment affiliates; automate commission calculations and payout scheduling.

  • Attribution & Tracking

    Track player activity from click to deposit using cookies, postback URLs, and server-to-server methods; real-time dashboard.

  • Campaign Management

    Create, launch, and optimise multi-brand campaigns; set custom terms per affiliate or group.

  • Anti-Fraud Tool

    Detect click fraud, duplicate sign-ups, and suspicious conversion patterns.

  • Payout Management

    Support for CPA, RevShare, hybrid and custom models; automated invoicing and payment processing.

  • Referral Management

    Enable affiliates to recruit sub-affiliates with separate commission structures.

  • Reporting & Analytics

    Real-time, drill-down reports at affiliate, campaign, and player levels; custom KPI dashboards.

  • API Integrations

    Two-way API with game providers, payment gateways, and CRMs; zero-downtime data sync.

  • Affnook Platform

    Core affiliate marketing and tracking software for iGaming operators and affiliate networks. Includes affiliate management, real-time attribution, anti-fraud, campaign management, reporting, and API integrations.

Offices & Headcount

30 employees (approx.)

Key Persons

Exhibition History

Related Companies

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