23 Telecom
- Founded
- 2020-01-01 in London, United Kingdom
- Headquarters
- 55 Riding House Street, London, W1W 7EE, United Kingdom
23 Telecom is a UK‑based communications platform as a service (CPaaS) provider that enables businesses to engage with their customers through omnichannel messaging – including A2P SMS, email, and mobile app messaging (push notifications and in‑app chat). Founded in London and headquartered in the city’s West End, the company offers a fully integrated, cloud‑native platform that combines APIs, web‑based interfaces, and software development kits (SDKs) for rapid deployment. Its infrastructure is designed to be horizontally scalable, with data storage and compliance handled locally while services are delivered globally. 23 Telecom also provides consultancy on messaging best practices, system integration, and dedicated customer support with 24/7 network monitoring. The company’s core value proposition is to help clients “build foundations for relationships with their customers” by making communication precise, personal, and reliable. As of July 2024, the company employs around 12 people. While specific founding details are not publicly disclosed, 23 Telecom’s registered office has been at 55 Riding House Street, London, W1W 7EE since incorporation, and it remains a private limited company active in the telecommunications sector.
Detailed Review
23 Telecom positions itself as a nimble, full‑service communications partner for businesses that need to reach customers via multiple digital channels. Its product suite covers the three most common messaging touchpoints: application‑to‑person (A2P) SMS for transactional and marketing messages; email for rich, personalised campaigns; and mobile app messaging for push notifications and in‑app conversations. All channels can be managed through a single integrated platform, and the company provides APIs and client libraries in Java, Python, Ruby, PHP, Node.js, and Go, allowing developers to embed communication capabilities directly into their own software.
The platform is built on cloud infrastructure that the company describes as “horizontally scalable,” enabling it to handle growing volumes without degradation. 23 Telecom emphasises local data storage and compliance (though specific certifications are not named on the public site), and it offers 24/7 network monitoring and dedicated account management. For customers that need more than just technology, the company also provides consultancy on messaging strategy and system integration, which suggests a consultative sales approach aimed at enterprise clients rather than self‑service customers.
From a financial and operational standpoint, public information is limited. The company is not known to have raised external funding or to have been acquired, and its financials are not filed publicly in detail (micro‑entity accounts may apply). The headcount of 12 people indicates a small but focused team, which aligns with the company’s claim of being “nimble.” The leadership is lean: the Chief Executive Director, Igor Paschenko, is listed on the LinkedIn company page, and Andrii Yefimov appears on the same page with the abbreviation “TG” (likely denoting a technical or product role, though not confirmed).
In the broader CPAA market, 23 Telecom competes with larger players such as Twilio, Vonage, and MessageBird, as well as regional UK aggregators. Its differentiation appears to lie in its personal service orientation, emphasis on local compliance, and the ability to act as a strategic partner rather than just a pipe. However, the lack of a publicly documented client list, case studies, or independent reviews makes it difficult to assess market traction.
For the iGaming and gambling vertical – which the B2B database serves – 23 Telecom’s omnichannel messaging could be relevant for player communications (deposit confirmations, promotions, account alerts), but the company does not explicitly target this sector on its website.
The platform’s multi-channel capability and developer-friendly APIs are strengths, but its very small team, absence of publicly available pricing or customer case studies, and limited brand presence may deter larger enterprise clients seeking robust validation and scalability.
Key Products
A2P SMS
Application-to-person SMS messaging platform designed for high-volume, trusted messaging to customers, suitable for transaction alerts, marketing campaigns, and two-factor authentication. Integrates via API.
Mobile App Messaging
In-app messaging and push notification services to keep users engaged through personalised, context-aware communications. Supports both iOS and Android platforms.
Email
Transactional and marketing email delivery through a unified platform, supporting API and web-based sending. Allows rich content and detailed tracking.
API
RESTful API that enables integration of SMS, email, and messaging app channels into existing software or apps. Supports multiple programming languages.
Web-Based Interface
No-code interface for managing communications, controlling payments, and viewing analytics without programming skills.
Software Libraries
Libraries in Java, Python, Ruby, PHP, NodeJS, and Go to accelerate integration.
Email API
Transactional and marketing email delivery via a single API that handles rendering, delivery, and analytics.
23 Telecom API
RESTful API that provides unified access to all communication channels (SMS, email, app messaging).
Client Libraries
Software development kits in Java, Python, Ruby, PHP, Node.js, and Go to simplify integration.
APIs & Libraries
RESTful APIs for integrating all communication channels, with client libraries in Java, Python, Ruby, PHP, Node.js, and Go.
Web‑Based Interface
A dashboard for managing payments, viewing statistics, controlling message flows, and setting up campaigns without coding.
Consultancy & Integration
Advisory services on messaging best practices, system integration, and compliance, plus 24/7 network monitoring and support.
Offices & Headcount
12 employees (approx.)
Key Persons
Igor PaschenkoChief Executive Officer