Acquire.Fi

Company History and Founding

Acquire.Fi was founded in 2022 by Jan Strandberg and Harrison Frye. Strandberg previously co-founded YIELD App, scaling it to $500 million in assets under management in six months, and served as VP of Growth at Paxful, where he helped grow the customer base to 4.5 million and annual revenue to $2 billion. Frye has a background in engineering and real estate management and has been involved in digital assets since 2016, having exited multiple businesses. The company is registered in the British Virgin Islands and operates with a remote team spanning multiple time zones.

Business Model and Services

Acquire.Fi combines the rigor of traditional investment banking with the speed and transparency of blockchain-based markets. The firm generates revenue through advisory fees, success fees on M&A and OTC transactions, and possibly listing fees for its marketplace. Its core offerings include a curated Web3 M&A marketplace, full-cycle M&A advisory, an OTC and secondary trading desk, token loans and fundraising, and a confidential private deal flow for the most sensitive mandates. Only vetted institutional investors gain access to off-market deals.

Products and Platforms

The Web3 M&A Marketplace lists crypto businesses, intellectual property, and brands categorized by sector and stage. The M&A Advisory Services cover sell-side representation with access to over 500 verified institutional buyers, buy-side search, valuations, due diligence support, and deal structuring for complex multi-jurisdictional licensing acquisitions. The OTC and Secondary Trading Desk, led by Andrew Chung, matches counterparties for large token positions and private secondary transactions. The Token Loans and Fundraising channel allows Web3 projects to secure structured capital without diluting early investors. Private Deal Flow is reserved for reverse mergers, SPAC targets, and block trades after NDA execution.

Deal Track Record

Acquire.Fi has closed a range of transaction types, from sub-$1 million technology acquisitions to $10 million notional token deals and SPAC advisory targeting $300 million to $1 billion enterprise value. Notable completed deals include the acquisition of Omni Wallet by Paxful, the sale of a Perps DEX to Kraken via Ink Foundation (a 16-month process), the acquisition of Tenset Launchpad by a fund for internal launches, a GameFi/GambleFi technology acquisition in an all-cash multi-tranche deal, a global exchange licensing advisory covering three continents, and a ~$1.5 million notional token OTC for Particle Network.

Team and Operations

The core team is intentionally lean, with each member holding a senior operational role. Co-founder Jan Strandberg serves as CEO, and co-founder Harrison Frye is Head of M&A. Michael Fashbinder is Head of Operations, overseeing operational infrastructure and process scaling. Nathan Korus leads Business Development, Andrew Chung heads OTC and Secondaries, and Kristjan Artur manages the Marketplace. The company outsources legal, compliance, and back-office functions. There is no separate CFO, CTO, or COO; financial and technology functions are handled by the CEO and Head of Operations with external advisors.

Market Position and Future Outlook

In 2025, crypto M&A deal value surpassed $8.6 billion, and Acquire.Fi has carved a niche for mid-to-large cap transactions requiring discretion and sector expertise. Its competitive advantage lies in its network of institutional buyers, advisory capability for complex regulatory landscapes, and focus on Web3-native deal structures such as token warrants and earn-outs in crypto. As consolidation in the crypto industry accelerates, Acquire.Fi is likely to expand its advisory bandwidth and possibly raise external capital to scale. The firm does not hold its own financial licenses but advises clients on obtaining licenses in frontier and established jurisdictions.