- Founded
- 2013-01-01 in Manchester, United Kingdom
- Headquarters
- Manchester, United Kingdom (Ancoats)
ActiveWin is a Manchester-based digital marketing agency founded in 2013 by Warren Jacobs, specialising in iGaming and affiliate marketing. With a team of around 100 employees, the agency provides a full spectrum of managed services including pay-per-click advertising, paid social campaigns, search engine optimisation, affiliate marketing, content marketing, and marketing consultancy. ActiveWin serves clients across gambling, finance, travel, and medical industries, with particular expertise in regulated iGaming markets. The company is privately held and independently operated, known for its deep industry knowledge, strong affiliate network connections, and a personalised, results-driven approach. ActiveWin has grown steadily since its launch and is recognised as a leading player in the competitive iGaming marketing space, combining strategic insight with creative execution to help clients acquire, retain, and upsell customers.
Detailed Review
History and Founding
ActiveWin was launched in 2013 by Glasgow-born entrepreneur Warren Jacobs, who brought a background in digital marketing and a passion for the iGaming sector. The agency quickly carved out a niche in affiliate marketing and paid media, building a well-connected affiliate network that became a cornerstone of its offering.
Business Model and Services
ActiveWin operates as a managed digital marketing agency, generating revenue through retainer-based and performance-driven client engagements. Its services are categorised into several lines: Pay-Per-Click (PPC) Advertising, Paid Social Media (Meta, LinkedIn, TikTok), Search Engine Optimisation (SEO), Affiliate Marketing, Marketing Consultancy, and Content Marketing and Creative Campaigns. The agency also offers media planning, brand conception and design, web development, UX/CRO, and live chat management.
Market Position and Clients
ActiveWin serves a diverse client base spanning regulated iGaming operators, financial services, travel brands, and medical companies. It differentiates itself through deep iGaming knowledge, transparent reporting, and a collaborative, long-term partnership approach. The agency has been recognised in industry lists of top iGaming marketing agencies and continues to invest in its technology stack and team capabilities.
Leadership and Culture
Warren Jacobs serves as Founder and Managing Director, leading a flat, approachable culture that attracts talent from across the digital marketing spectrum. The company remains privately held and independent, with a focus on sustained growth rather than external investment.
Recent Developments and Reputation
ActiveWin has maintained a stable presence in a competitive market, with consistent client wins and a reputation for delivering measurable results. While financial details are not publicly disclosed, the agency’s longevity and industry recognition suggest a profitable operation.
Key Products
Pay-Per-Click (PPC) Advertising
Results-driven sponsored search campaigns across Google and Microsoft networks, focused on driving targeted traffic and maximising ROI.
Paid Social Media
Creation and management of ad campaigns on Meta (Facebook/Instagram), LinkedIn, and TikTok to reach specific audience demographics.
Search Engine Optimisation (SEO)
Organic search visibility improvements through strategic site optimisation, content strategy, and link building to boost rankings on major search engines.
Affiliate Marketing
Leveraging a well-connected affiliate network to generate high-value leads and maximise ROI through performance-based partnerships.
Marketing Consultancy
Strategic advisory services for clients needing expert guidance on campaign planning, channel selection, and performance optimisation.
Content Marketing & Creative Campaigns
Development of engaging content and creative assets to support brand awareness and customer acquisition across digital channels.
Offices & Headcount
100 employees (approx.)
Key Persons
- Warren Jacobs
Founder & Managing Director