Addressable

Company History

Addressable was co-founded in June 2022 by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler in Tel Aviv, Israel. The founders identified a critical gap in Web3 marketing: while blockchain wallets generate rich on-chain data, they are inherently anonymous, making it nearly impossible for projects to reach their target users through traditional advertising channels. The team built a solution that de-anonymizes wallets—without revealing personally identifiable information—by matching wallet activity to pseudonymous social media accounts. The company emerged from stealth in August 2023 with a $7.5 million seed round from Viola Ventures, Fabric Ventures, Mensch Capital Partners, and North Island Ventures, signaling strong investor confidence in its approach.

Platform Capabilities

Addressable’s flagship product is an integrated growth marketing platform designed specifically for the Web3 ecosystem. Its Audience Builder allows marketers to create custom segments from blockchain data—for example, “holders of token X who made a swap in the last 30 days”—and filter by wallet age, transaction volume, or protocol activity. The platform is natively integrated with Twitter, Reddit, and programmatic DSPs, enabling campaigns across social feeds and display networks with support for images, video, carousels, and HTML5 ads. A server-side conversion API tracks both on-chain events (token purchases, mints, swaps) and off-chain actions (site visits, downloads), feeding data into AI optimization that adjusts targeting and creative delivery in real time to lower cost per acquisition.

Business Model

Addressable operates on a SaaS subscription with usage-based pricing for ad campaign management. There is no minimum budget, making the platform accessible to small projects as well as large enterprises. The company charges for access to its audience targeting and attribution tools, with additional fees tied to ad spend managed through the platform. This model aligns incentives with clients—success is measured by improved return on ad spend and lower customer acquisition costs.

Market Position

Addressable occupies a unique niche at the intersection of blockchain analytics, adtech, and privacy-preserving identity. It competes with wallet analytics platforms like Nansen and Space and Time, but differentiates by offering direct ad-channel execution rather than just data insights. The company positions itself as “the first Web3 marketing SaaS platform solving user acquisition at scale.” Its clients report 3–5x lower customer acquisition costs compared to Web2-only campaigns, and the ability to reach highly engaged crypto-native users who are invisible to traditional ad platforms.

Recent Developments

Since its seed round, Addressable has expanded supported blockchains to include Ethereum, Polygon, Solana, and BNB Chain, and added Reddit as an ad channel. The company has published research on blockchain ad fraud and wallet de-anonymization techniques, establishing thought leadership in the space. It continues to grow its team (currently around 24 employees) and deepen integrations with Web3 protocols and data sources. The platform remains GDPR and SOC 2 Type II certified, ensuring enterprise-grade compliance for privacy-sensitive campaigns.