AddsKeeper
- Founded
- 2013-01-01 in Georgia
- Headquarters
- Georgia
Adskeeper is a global native advertising platform founded in 2013, initially specializing as a traffic source for the wagering (iGaming/gambling) vertical. Over the past decade, it has evolved into a full-service performance marketing hub serving advertisers and publishers across mainstream verticals including finance, e-commerce, health, and dating. The platform delivers over 18 billion monthly ad impressions and reaches more than 200 million unique visitors monthly through a network of 20,000+ partnering publishers and 20,000+ advertisers. Headquartered in Georgia (country), Adskeeper operates from three offices with a team of 100+ employees. The company’s core offering centers on native recommendation ads—non-intrusive, contextually placed advertisements that blend with editorial content. Its ad formats span in-article, under-article, feed, sidebar, push notifications, interstitial, video, and exit pop-ups, giving publishers flexible monetization options while maintaining user experience. In 2023, Adskeeper underwent a rebranding and refreshed its executive board, repositioning itself as an innovative, transparent partner in the adtech space. The platform emphasizes fraud prevention, flexible payment terms, and dedicated account management. Its recent product updates include automatic budget pacing, saved reporting views, and CTR Guard creative optimization, demonstrating a commitment to streamlining advertiser workflows. While still serving iGaming and other restricted verticals, Adskeeper now operates across all major markets, with particular strength in LATAM, India, and Eastern Europe. The company positions itself as an all-inclusive hub combining digital marketing tools, affiliate software, and diverse native ad formats.
Detailed Review
Company History
Adskeeper was founded in 2013 in Georgia, initially focusing exclusively on wagering and iGaming traffic before expanding to mainstream verticals in 2015. This historical specialization gives it deep expertise in compliance for high-risk advertisers, while its network now serves finance, health, e-commerce, and dating campaigns. In 2023, the company rebranded and refreshed its executive board, signaling a shift toward greater transparency and innovation.
Platform & Technology
Adskeeper operates as both a self-serve and managed platform. Advertisers can launch native campaigns with precise targeting by geography, device, OS, browser, language, and carrier. The platform provides real-time analytics, automated optimization through CTR Guard (a creative rotation tool), and budget pacing features. Publishers gain access to a code integration supporting multiple ad unit types from standard IAB banners to custom native widgets. The network’s anti-fraud system is a noted strength, protecting both advertiser spend and publisher revenue.
Ad Formats
The company offers 11+ ad formats: In-article, Under-article, Feed Black (native feed), Header, Sidebar, Toaster (mobile), Drag Down, Interstitial, Push Notification, In-site Notification, Exit Pop-up, Banner, and Video. This variety allows publishers to monetize without compromising user experience, as many formats are non-intrusive and blend with content.
Publishers & Payments
Publishers benefit from flexible payment terms (including net-30 and instant options via wire transfer, PayPal, Paxum, etc.), dedicated account managers, and 99% ad control. The platform is especially popular among website owners in gray niches (gambling, adult-adjacent, crypto) due to its lenient yet compliant content policies. Minimum traffic requirements are low, making it accessible to small publishers.
Advertisers & Targeting
Advertisers can reach global audiences with a minimum deposit often starting at $50–$100 (varies by region). The platform supports CPA, CPC, and CPM pricing models. Campaign management tools include A/B testing, dayparting, and custom conversion tracking.
Compliance & Content Guidelines
Adskeeper maintains clear content policies: prohibited content includes malware, illegal products, weapons, drugs, and fraud; restricted content includes dating, gambling, alcohol, supplements, and vaping. The company actively enforces these guidelines through a creative review process.
Recent Developments
Product updates in 2025-2026 introduced automatic budget pacing, saved reporting views, one-click data sharing, and enhanced CTR Guard features. These improvements cater to agencies and large advertisers managing multiple campaigns. The company has expanded into India, Romania, and LATAM, with regional offices in Vietnam and Poland.
Competitive Position
Adskeeper competes with platforms like Revcontent, Taboola, MGID, and PropellerAds. Its key differentiators are its deep roots in iGaming, flexible ad formats, low entry barriers for publishers, and strong anti-fraud measures. However, its reliance on gray verticals may be a concern for brands with strict compliance requirements. Overall, Adskeeper is a reliable choice for performance-driven native advertising, particularly for affiliate marketers and publishers in niche verticals.
Key Products
Native Advertising Network
Core platform that connects advertisers with publishers to serve native banner and recommendation ads across a global network of affiliate and content sites.
Push Notification Solution
A browser-based push notification ad format developed in 2017, allowing advertisers to reach users with personalised messages even after they leave a publisher’s site.
Affiliate Marketing Hub
A centralised set of tools and partnership management features designed for affiliates, media buyers, and agencies to manage campaigns and track conversions.
CTR Guard
A creative management feature that prevents duplicate ad creatives and helps optimise click-through rates through automated generation and anti-duplication protection.
Self-Serve Campaign Dashboard
Advertiser interface with budgeting (daily/overall), saved reporting views, and one-click data sharing to simplify campaign management.
Referral Programme
An incentive system that rewards users for referring new partners (advertisers or publishers) to the Adskeeper platform.
Native Advertising Platform
Core DSP offering that enables advertisers to run native ad campaigns across Adskeeper’s publisher network, with targeting, budgeting, and performance tracking.
Publisher Monetization Suite
Set of tools (widgets, ad units, push notifications, exit-pop-ups, etc.) for publishers to monetise their traffic, including in-article, under-article, feed, header, sidebar, toaster, drag-down, interstitial, push-notification, in-site notification, exit-pop-up, banner, and video ad units.
Referral Program
Allows users to earn commissions by referring new advertisers or publishers to the platform.
Advertiser Campaign Manager
Dashboard for creating, managing, and optimizing native ad campaigns. Features include CTR Guard (creative rotation), automatic budget pacing, A/B testing, and detailed reporting.
Push Notification Network
Dedicated push notification ad format for desktop and mobile, allowing direct-to-device ad delivery.
Offices & Headcount
100 employees (approx.)
Key Persons
Constantin SeleznevChief Executive Officer (CEO)
Notable past members
- Constantin Seleznev — Chief Executive Officer