iGaming B2B
Founded
2015-01-01 in Tel Aviv, Israel
Headquarters
Tel Aviv, Israel

Ads2Paper is an internet advertising agency headquartered in Tel Aviv, Israel, that operates as a curated marketplace connecting vetted advertising offers with proven affiliates. Founded in 2015 by industry experts after being established in 2012, the company focuses on performance media buying across mobile, email, and pay-per-click channels. It claims to scale campaigns for high-spend advertisers through proprietary tracking and systematic optimization, aiming to maximize ROI. With a team of 11–50 employees, Ads2Paper positions itself as a specialized alternative to generic offer clearinghouses, emphasizing careful selection and mutual success for both advertisers and affiliates. Despite its niche focus, the agency maintains a minimal public footprint, with no disclosed client names or case studies available online.

Detailed Review

History and Founding

Ads2Paper was established in 2012 and formally founded in 2015 by leading industry experts, though the founders' identities are not publicly disclosed. The company's headquarters is in Tel Aviv, Israel, suggesting an Israeli origin. Its website and LinkedIn profile highlight a mission to be a meeting point for vetted offers and reputable affiliates, distinguishing itself from platforms that aggregate interchangeable deals.

Business Model

Ads2Paper operates as a performance media buying agency, generating revenue through paid traffic acquisition and campaign optimization for clients. Its core expertise lies in mobile, email, and PPC advertising, leveraging proprietary tracking solutions and a rigorous optimization framework. The agency targets high-spend advertisers, offering scalable lead generation and profit maximization. Unlike affiliate networks that simply list offers, Ads2Paper curates both offers and affiliates to foster mutual success, positioning itself as a trusted intermediary.

Products and Services

The company does not list named proprietary platforms or brands. Its service offering includes: - Mobile Advertising – Paid traffic campaigns targeting mobile users. - Email Advertising – Performance-driven email marketing campaigns. - PPC Advertising – Pay-per-click search and display campaigns. - Paid Traffic Generation – Scalable lead generation via paid channels. - Tracking & Optimization – Proprietary tracking solutions and systematic ROI optimization procedures.

Market Position and Reputation

Ads2Paper operates in a competitive landscape of performance marketing agencies, but its lack of public case studies, client testimonials, or industry awards makes independent assessment difficult. The agency's digital footprint is minimal, with no active news presence or third-party verification of its performance claims. It appears to rely on direct client acquisition rather than broad marketing, which may explain its low online visibility. The company reports a headcount of 11–50 employees, suggesting a nimble team that can offer personalized service.

Licensing and Partnerships

No information is publicly available regarding licensing, regulatory oversight, or notable partnerships. The company does not disclose any major client collaborations or M&A activity.

Key Products

  • Mobile Advertising

    Paid traffic campaigns on mobile networks, in-app placements, and mobile web, focused on high-volume lead generation.

  • Email Marketing

    Acquisition and monetization of email traffic, including list building, solo ads, and targeted offer campaigns.

  • PPC Advertising

    Pay-per-click campaigns across search engines (Google, Bing) and social platforms (Meta, TikTok), emphasizing ROI optimization.

  • Lead Generation & Campaign Scaling

    Proprietary optimization system that systematically increases ROI using specialized tracking and rigorous testing, capable of delivering 1,000+ leads per day.

  • Mobile Advertising Services

    Campaign management across mobile web and in-app inventory, focused on lead generation and conversion optimization.

  • Email Marketing Services

    Targeted email campaign execution, including list management, creative development, and performance tracking.

  • PPC Advertising Services

    Search and display advertising management across platforms like Google Ads, with emphasis on ROI optimization.

  • Lead Generation Services

    Core output with claimed capacity to deliver 1,000+ leads per day across verticals.

  • Affiliate Network Management

    Curated matchmaking between advertisers and vetted affiliate partners to ensure quality and scalability.

  • Email Advertising

    Performance-driven email marketing campaigns leveraging data-driven targeting.

  • Paid Traffic Generation

    Scalable lead generation via paid channels including social and search ads.

  • Tracking & Optimization

    Proprietary tracking solutions and systematic ROI optimization procedures.

Offices & Headcount

30 employees (approx.)

Exhibition History

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