Adsterra
- Founded
- 2013-01-01 in Nicosia, Cyprus
- Headquarters
- Nicosia, Cyprus
Adsterra is a global advertising network and adtech platform that connects advertisers and publishers through high‑volume, performance‑driven digital advertising solutions. Founded in 2013 by a team of experienced affiliate marketers and webmasters, the company has grown into a trusted partner for over 50,000 advertisers and publishers worldwide. Headquartered in Nicosia, Cyprus, Adsterra serves more than 35 billion ad impressions per month across 248 geos, with approximately 70% of its traffic coming from mobile devices. The platform offers a diverse range of ad formats—including popunders, in‑page push notifications, social bar ads, interstitials, and banner ads—enabling advertisers to run CPM, CPC, CPA, CPI, and CPL campaigns with over 20 targeting settings. Publishers can monetize websites, blogs, or social media traffic through AI‑optimised payout algorithms. Adsterra’s proprietary self‑serve platform gives users full control over campaign creation, management, and analysis, while its “Partner Care” approach emphasises dedicated account management and industry‑specific support. The company processes approximately 1.5 billion conversions per year and serves verticals such as finance, utilities, e‑commerce, iGaming, dating, mobile apps, and more. In 2025 alone, Adsterra won multiple industry awards, including Best Advertising Network of the Year and Best Traffic Source. With a team of around 300 employees, Adsterra continues to expand its footprint as a leading performance‑driven ad network.
Detailed Review
History & Founding
Adsterra was founded in 2013 by a group of school and university friends who were already professional affiliate marketers and webmasters with a combined 20+ years of industry experience. The founders identified a gap in the market for a transparent, technology‑driven ad network that lowered entry barriers for smaller publishers and affiliates. Starting with a focus on popunder traffic, the company quickly scaled its publisher base and introduced additional ad formats. By 2025, Adsterra had grown into a globally recognised brand with offices in Cyprus and a team of approximately 300 employees.
Products & Platforms
Adsterra offers a comprehensive suite of advertising and monetisation products: - Popunder Ads – Ads that open in a new tab after a user clicks anywhere on a website. Adsterra serves 12 billion monthly popunder impressions, available on both CPM and CPA pricing. - In‑Page Push – A replacement for classic push notifications that does not require opt‑ins; works on all operating systems and browsers. Available on CPM, CPC, and CPA. - Social Bar – Non‑intrusive, browser‑friendly ads with pre‑built template creatives. Claims 30× higher click‑through rates than web push. Serves 10 billion monthly impressions. - Interstitials – Full‑screen ads that appear over website content, designed for maximum visual impact. Supports CPM and CPA. - Banner Ads – Standard display banners, integrated across the network. - Self‑Serve Platform – A fully automated dashboard where advertisers can create, manage, and optimise campaigns in real time, with 100% 24/7 control.
Business Model & Performance
Adsterra operates as a two‑sided marketplace: advertisers buy traffic through CPM, CPC, CPA, CPI, or CPL models, while publishers earn revenue based on eCPM rates. The platform’s AI algorithms dynamically adjust ad feeds to maximise fill rates and publisher earnings. The company claims 1.5 billion conversions per year and has a minimum first‑campaign deposit of $100 (varies by payment method). Key verticals include finance, utilities (VPN, cleaners), e‑commerce, iGaming, dating, mobile apps, software, streaming, travel, and sweepstakes.
Licensing & Compliance
Adsterra operates under the legal framework of its Cyprus headquarters. The company maintains a dedicated risk management and policy team to ensure compliance with industry standards and advertiser guidelines.
Awards & Recognition
In 2025, Adsterra was named Best Advertising Network of the Year and Best Traffic Source at industry award ceremonies.
Headcount
Approximately 300 employees (as of 2025–2026).
Headquarters
Nicosia, Cyprus.
Key Products
Banner Ads
Classic display placements (sizes and templates provided).
Adsterra Advertising Network (Core Platform)
Self‑service programmatic platform connecting advertisers and publishers; supports multiple ad formats, AI‑driven optimisation, and advanced targeting.
Popunder
Ad format that opens in a new tab after a click; high‑intent inventory, 12B monthly impressions.
Social Bar
Browser‑friendly, non‑intrusive bar ad format; 10B monthly impressions, 30× higher CTR vs. web push.
In‑Page Push
In‑browser notification ads that work without opt‑in; compatible with all OS and browsers.
Interstitials
Full‑screen ad units with maximum visual impact; available as CPM and CPA.
Publisher Monetisation Suite
Tools for website, blog, and social‑traffic monetisation; includes AI‑managed ad feeds and revenue optimisation.
Advertiser Campaign Manager
Dashboard for creating, targeting, and optimising campaigns; 20+ targeting settings (geo, device, OS, browser, etc.).
In-Page Push
A push-like ad format that does not require user opt-in and works on all browsers and operating systems. CPM/CPC/CPA.
Native Banners
Standard display banners available through the self-serve platform, designed to blend with site content.
Direct Links
Monetisation tool that sends traffic directly to an advertiser’s landing page, bypassing intermediate landing pages.
Partner Care
Dedicated account management service model, a key brand differentiator that assigns a dedicated manager to each client.
Popunder Ads
Ads that open in a new tab after a user clicks anywhere on a website. Adsterra serves 12 billion monthly popunder impressions, available on both CPM and CPA pricing.
Self-Serve Platform
A fully automated dashboard where advertisers can create, manage, and optimise campaigns in real time, with 100% 24/7 control.
Offices & Headcount
300 employees (approx.)
Key Persons
Anton BrovkinFounder & CEO