- Founded
- 2012-01-01 in Amsterdam, Netherlands
- Headquarters
- Amsterdam, Netherlands
Founded in Amsterdam in 2012, ADVidi is a leading performance marketing network specialising in high‑ticket CPA (cost per action) affiliate programmes. The company connects advertisers with a global pool of affiliates, focusing primarily on the dating and antivirus verticals, and operates one of the industry’s largest collections of exclusive in‑house offers across more than 25 regions. ADVidi differentiates itself through a suite of proprietary technology solutions, including a cloud‑based global infrastructure, a Smart Cap Management Tool, a Mistrack Prevention Overlay Platform, and an Offer Rotator – all designed to maximise conversion rates and ROI for both advertisers and affiliates. The company is known for its hands‑on account management and data‑driven support, acting as “traffic consultants” for its partners. In August 2025, ADVidi announced a significant leadership transition: Roy Scheerder joined as Chief Executive Officer, while founder Iwert Dijkema remains actively involved in shaping long‑term strategy. A new supervisory board, chaired by Albert Van Veen, was also established to guide the next phase of growth. With over twelve years of operation, ADVidi continues to expand beyond its core dating vertical into high‑value areas such as antivirus and (as of 2025) finance, while investing in AI‑driven tools and internal media buying to scale its partner ecosystem.
Detailed Review
History and Founding
ADVidi was born in Amsterdam in 2012, founded by Iwert Dijkema and several partners who identified a gap in the affiliate marketing space for a network that combined premium offers with deep, collaborative support. Over the past decade, the network has grown to become one of the most respected CPA affiliate networks globally, consistently ranked among the top performers in its verticals.
Business Model and Offerings
The company’s core offering is a fully managed affiliate platform that connects advertisers – particularly in the dating and antivirus sectors – with a vast roster of pre‑vetted affiliates. ADVidi maintains over 300 in‑house dating offers across 25+ geographies, giving affiliates access to exclusive, high‑converting landing pages and custom‑optimised creatives. The network also operates a sophisticated suite of proprietary technology:
- Global Cloud-Based Infrastructure – ensures consistent speed and performance across all geographies. - Smart Cap Management Tool – automatically reallocates unfilled campaign caps to maximise fill rates and ROI. - Mistrack Prevention Overlay Platform – protects conversions by bridging tracking gaps between ADVidi’s systems and advertiser systems. - Offer Rotator – allows affiliates to test multiple offers through a single campaign link, automatically identifying the best performers.
Beyond technology, ADVidi is known for its service model: each affiliate is assigned a dedicated account manager who acts as a “traffic consultant,” drawing on the company’s in‑house media buying and business intelligence teams to provide continuous optimisation insights. The network offers flexible payment terms, guaranteed EPCs (earnings per click), and a multi‑tier payment model designed to reward quality traffic.
Leadership Transition and Strategic Direction
In August 2025, ADVidi entered a new phase of growth. The company appointed Roy Scheerder, a former executive at KLM, Schiphol, NS, and Transavia, as its new CEO. Founder Iwert Dijkema remains as owner and strategic advisor, while a newly formed supervisory board under Albert Van Veen provides governance. The company’s 2025 statement emphasised five strategic priorities: supporting affiliates with pre‑finance and hands‑on management; scaling internal media buying; leading in the dating vertical while expanding into antivirus and finance; investing in pricing, tracking, and partner experience systems; and embedding data and AI across all operations.
Community and Recognition
ADVidi also organises “Kings of Advidi,” an annual competition for affiliates that ran for ten editions through 2026, after which the contest concluded to make way for new initiatives. The company maintains its headquarters in Amsterdam and operates globally, with a strong presence across Europe, North America, and Asia.
Key Products
Global Cloud-Based Infrastructure
Proprietary cloud system ensuring fast, reliable offer delivery across all global geographies.
Smart Cap Management Tool
Automated tool that redistributes unfilled caps in real time to maximize ROI for affiliates and advertisers.
Mistrack Prevention Overlay Platform
In-house tracking solution that recovers conversions if advertiser systems are down, guaranteeing accurate payments.
Offer Rotator
Enables affiliates to test multiple offers via a single campaign link, using collected data to identify top-performing creatives.
In-House Media Buying Team
Internal team that manages traffic delivery for advertisers, ensuring quality control and stable conversions.
Affiliate Playbook
Educational resource providing guides, strategies, and industry insights for affiliates (e.g., AI in dating funnels).
Kings of Advidi
Annual affiliate competition (2016–2026) with prizes and events; now discontinued.
Dating Offers (300+)
Exclusive in-house dating campaigns across 25+ regions, with custom landing pages and high payouts.
Antivirus Offers
High-converting exclusive offers in the antivirus vertical.
Finance, Legal, Home Improvement Offers
New verticals added in 2025 covering payday loans, personal loans, credit cards, mass torts, insurance, ACA, solar, and home renovation.
ADVidi Affiliate Network
Core CPA network connecting advertisers with affiliates across dating, antivirus, and finance verticals. Features over 300 exclusive in-house dating offers across 25+ regions.
Offices & Headcount
100 employees (approx.)
Key Persons
Iwert DijkemaFounder & Owner
- Roy Scheerder
Chief Executive Officer (CEO)
