- Founded
- 2021-01-01 in Leicester, England, United Kingdom
- Headquarters
- Leicester, England, United Kingdom
- support@affelios.com
Affelios Limited is a UK-based B2B technology company that provides an enterprise-grade affiliate marketing platform designed to give businesses the convenience of a managed network with the flexibility of a fully custom-branded solution. Incorporated in May 2021 and commercially launched in 2023, the company is headquartered in Leicester, England, and operates as an unfunded, bootstrapped venture. Its core product is a white-label affiliate management system that allows companies to deploy their own branded affiliate program on a custom domain within minutes. The platform supports multi-brand and multi-product management, flexible commission structures, real-time analytics, and advanced API integration for bespoke program creation. Affelios positions itself as a middle ground between rigid off-the-shelf solutions and complex in-house builds, targeting enterprises that want to maintain full control over their partner ecosystem without the overhead of developing the technology themselves. The company serves a growing cohort of online businesses and has demonstrated steady revenue growth, reaching an estimated $330,000 in annual recurring revenue by mid-2025. With a lean team of approximately three employees, Affelios remains a small but focused player in the competitive affiliate marketing software market, competing with larger platforms such as Trackier, Partnerize, and GoaffPro.
Detailed Review
Company History
Affelios Limited was incorporated in England and Wales on 9 May 2021 under company number 13383485, with its registered address initially listed at Whitehall House, Feldspar Close, Leicester, LE19 4SD, before later moving to Office 9, The Coach House, Leicester Lane, Leicester, LE9 9JJ. The commercial product—an enterprise-grade affiliate marketing platform—launched in 2023. The company has not raised any external funding and is described as bootstrapped, with an estimated post-money valuation of $990,000 as of 2023.
Business Model
Affelios’s business model is subscription-free, instead charging a percentage of affiliate revenue generated through the platform (pay-as-you-grow). This aligns its interests with client success. The platform is fully customizable, allowing users to design and deploy a white-label affiliate portal on their own sub-domain or custom domain, with full control over colour scheme, logo, and user experience. Key capabilities include multi-brand and multi-product management, flexible multi-tiered commission structures, real-time performance tracking and analytics, a REST API for bespoke integrations, and no-code integration methods. Additional features such as automated VAT calculations, a no-negative carryover policy option, and media asset control are also offered.
Products and Integrations
The company’s flagship product is the Affelios Platform. It also offers a dedicated Shopify integration via the Affelios Shopify App, allowing Shopify merchants to easily implement influencer and affiliate marketing programs directly within the Shopify ecosystem. The company’s website includes a live dashboard showing real-time metrics, indicating that Affelios itself uses the platform to manage its own affiliate partnerships.
Market Position and Competitors
Affelios competes with larger affiliate marketing platforms such as Trackier, Partnerize, GoaffPro, and Rewardful. Its lean team of approximately three employees and bootstrapped status position it as a nimble alternative for enterprises seeking control without the complexity of building in-house solutions.
Leadership
The company is led by its founder David Matthews, who also serves as CEO. No other C-level executives have been publicly confirmed. Companies House records list David Matthews as the person with significant control.
Key Products
Affelios Platform
A fully customizable, enterprise-grade affiliate marketing management system. Enables businesses to create a white-label affiliate program on their own domain with multi-brand support, flexible commission plans, real-time analytics, REST API, and no-code integrations. Pricing is pay-as-you-grow based on revenue share.
Affelios Shopify App
A dedicated integration for Shopify merchants that provides an easy-to-use influencer and affiliate marketing tool directly within the Shopify ecosystem.
Offices & Headcount
3 employees (approx.)
Key Persons
- David Wadda Matthews
CEO / Founder