Affise

Affiliate Marketing Software / Performance Marketing Technology Affiliate Marketing Agency & Media

Founded: 2016-01-01
Headquarters: Vilnius, Lithuania
Email: hey@affise.com
Phone: +370 684 03 156

Affise is a global partnership marketing and affiliate management platform founded in 2016, designed to help brands, agencies, ad networks, and media buying teams scale performance-driven partnerships. With over 120 professionals and serving more than 1,000 customers worldwide, Affise provides a unified ecosystem for tracking, managing, analyzing, and optimizing marketing campaigns across multiple channels. The company differentiates itself through real-time analytics, an open API for custom integrations, and a strong anti-fraud system. In a significant milestone, Affise secured an $8 million Series A funding round led by Leta Capital with participation from TMT Investments, reinforcing its mission to bring transparency and measurability to partnership marketing. The company operates with a customer-first ethos, reflected in a 97% satisfaction rate.

Detailed Review

History and Founding

Affise was founded in 2016 by Stanislau Litvinau and Dmitrii Zotov with the mission to disrupt the affiliate marketing industry by bringing transparency and measurability to partnership marketing. The company started as a small startup and grew into an enterprise with over 120 professionals, serving more than 1,000 customers worldwide. In 2021, Affise secured an $8 million Series A funding round led by Leta Capital with participation from TMT Investments, marking a significant milestone in its growth trajectory.

Core Platform and Verticals

The platform is built around three primary verticals: Performance Marketing, Mobile Attribution, and iGaming. The Performance Marketing module equips ad networks, media buying teams, marketing agencies, and brands with comprehensive tools to manage partners, set goals, automate commissions, and prevent fraud. The Mobile Attribution solution focuses on helping mobile app developers and marketers understand the effectiveness of their advertising campaigns, offering granular tracking and user-level data. The iGaming vertical provides specialized features for gambling and gaming operators, including custom statistics dashboards, multi-currency payouts, and compliance tracking.

Business Model

Affise operates on a subscription-based model, offering tiered pricing plans based on the number of partners and features required. The company also generates revenue through its Marketplace feature, which enables agencies to discover and connect with each other, fostering collaboration within the ecosystem. Affise's open API allows seamless integration with CRM, BI, and other marketing tools, making it a flexible solution for diverse use cases.

Market Position and Growth

Affise competes with other affiliate marketing platforms such as HasOffers, Post Affiliate Pro, and Impact. However, its strong focus on real-time analytics, anti-fraud, and iGaming specialization gives it a distinct advantage. The company has published case studies showing significant ROI for clients, such as App Market Media increasing revenue by 300% and achieving a 38% conversion rate growth. With a 97% satisfaction rate and continuous investment in product innovation, Affise aims to solidify its position as a leading partner marketing platform globally.

Key Products

Affise Performance
The core affiliate marketing and partner management platform for ad networks, media buying teams, marketing agencies, and brands. Includes offer management, real-time tracking, automated payouts, fraud detection, and smart targeting.
Affise Attribution
A mobile attribution solution for app developers and marketers, providing campaign analytics, user-level tracking, and ROI optimization.
Affise iGaming
A specialized platform for iGaming operators, ad networks, and media buyers. Features include custom statistics, goal-based commissions, multi-currency payouts, and compliance tools.