- Founded
- 2020-01-01 in Yerevan, Armenia
- Headquarters
- Yerevan, Armenia
AffPapa, founded in 2020, is a specialized B2B directory and affiliate management platform operating within the global iGaming industry. Designed to streamline partnerships between affiliates, operators, and B2B providers, the platform offers a searchable database of over 2,300 vetted affiliates and a suite of tools for direct communication, lead generation, and brand promotion. AffPapa’s core service provides operators with dedicated account managers, advanced filtering by GEO and commission model, and performance guarantees, while affiliates can register for free and gain access to direct contact details of operators. The company also organizes the AffPapa iGaming Awards and the AffPapa Conference, a series of affiliate-led networking events held in Europe and Latin America. In early 2025, AffPapa secured €1.3 million through its venture arm VenturePapa to expand its conference business. The platform attracts approximately 27,000 monthly visitors and its newsletter reaches nearly 19,500 recipients, reflecting its significance as a connection hub in the iGaming affiliate ecosystem.
Events Organized
Detailed Review
Platform Overview
AffPapa positions itself as the 'ultimate iGaming directory' and goes beyond a simple listing service. The platform is built on three tiers: one for operators, one for B2B providers, and one for affiliates. Operators can choose from subscription plans (Basic, Silver, Gold) that include features such as unlimited access to affiliate contacts, dedicated landing pages, banner placements, newsletter features, and performance analytics. B2B providers similarly have tiered options (Standard, Advanced) with additional exposure through weekly newsletters and website reviews.
Services and Features
Affiliates enjoy free registration and can search for operator partners using filters by geography, product type (casino, sportsbook, etc.), and commission structure. The platform also offers an internal messaging system and a dedicated affiliate manager for each paying partner, promising results within the first three months. Testimonials from clients including SOFTSWISS, Alpha Affiliates, and True Flip highlight the platform's reputation for transparency, reliable connections, and effective onboarding.
Events and Media
AffPapa also produces original media content, including the "Beyond iGaming" video series hosted by its CEO, and organizes the annual AffPapa iGaming Awards. While the directory service is the flagship product, the company has expanded into event management through AffPapa Conference, which has hosted gatherings in locations such as Cancun, Mexico, and various European cities.
Market Reach and Credibility
The platform's self-reported metrics of 2,300+ affiliates, 170M+ monthly affiliate traffic, and 27,000 monthly site visitors underscore its reach. However, independent verification of these figures is not publicly available, and the company does not disclose its own employee headcount or detailed financials beyond the VenturePapa investment announcement. Overall, AffPapa serves as a dedicated matchmaking and marketing service for the iGaming affiliate channel, with a strong emphasis on direct, vetted connections rather than open marketplaces.
Key Products
AffPapa Directory
A B2B directory connecting affiliates, operators, and B2B providers with features like direct contacts, landing pages, advanced filtering, and internal messaging.
AffPapa Conference
A series of affiliate-led iGaming conferences held in Europe and LATAM, focused on networking and business development.
iGaming Club
Networking side events held alongside major iGaming conferences to facilitate informal relationship building.
AffPapa iGaming Awards
An annual awards ceremony recognizing top affiliates, operators, and B2B providers in the iGaming industry.
AffPapa Media
A news and media platform publishing interviews, articles, and press releases about iGaming industry developments.
Affiliate Management Service
Dedicated affiliate managers who handle outreach, onboarding, and full program management for operators.
Beyond iGaming
Video series featuring CEO Levon Nikoghosyan exploring cities with industry leaders.
Offices & Headcount
30 employees (approx.)
Key Persons
Levon NikoghosyanCEO & Co-founder
Chris ButlerCOO