- Headquarters
- Sofia, Bulgaria
ALL IN Platform is a privately held iGaming technology company headquartered in Sofia, Bulgaria, offering a cloud-native casino and sportsbook platform designed for operators seeking flexibility and scalability. The company serves as a comprehensive B2B partner, providing three distinct paths to market—White Label for rapid deployment, Turnkey for full ownership and control, and Migration for existing operators upgrading their technology stack. Its modular ecosystem integrates essential components such as CRM, risk management, fraud prevention, advanced analytics, gamification, payment processing, and compliance tools, allowing operators to customize their setup according to their brand and strategy. With a headcount of 201–500 employees, the company is led by a dual-CEO structure featuring Svetlin Georgiev and Radomira Gyurova, alongside a fully staffed C-suite overseeing technology, finance, operations, legal and compliance, and business development. ALL IN Platform emphasizes enterprise-grade security, robust KYC processes, and a data-driven approach to help clients compete in dynamic global markets, and it is regularly featured at major industry events such as ICE Barcelona.
Detailed Review
Business Model and Services
ALL IN Platform provides a comprehensive B2B solution for the online gambling industry, offering three distinct paths to market: White Label for rapid deployment with minimal operational burden, Turnkey for operators who desire full control and ownership of their platform, and Migration for existing businesses looking to upgrade their technology stack. The company’s core value proposition centers on adaptability, promising a solution that "adapts to your business—not the other way around."
Technology and Platform
The platform is underpinned by a cloud-native, modular architecture designed for scalability and global expansion. It integrates a full suite of back-office tools including player management, CRM, sophisticated risk and anti-fraud systems, real-time reporting and analytics, and comprehensive compliance features. This architecture allows operators to activate only the capabilities they need and customize them according to their brand and operational strategy.
Managed Services and Partnerships
ALL IN Platform also provides a range of managed services such as customer care, VIP management, telemarketing, affiliate management, and creative services. The company lists a wide number of game providers, payment methods, and live sports events as part of its integrated network, indicating strong partnerships across the iGaming ecosystem.
Market Position and Events
The company is featured at major industry events like ICE Barcelona and positions itself as a partner for businesses at various stages, from startups entering via White Label to established brands migrating onto a stronger technological foundation. Its executive team, as listed on its corporate website, includes dual CEOs alongside a Chief Technology Officer, Chief Financial Officer, Chief Operations Officer, Chief Legal & Compliance Officer, and Chief Business Officer, indicating a fully staffed C-suite dedicated to platform delivery and operational support.
Key Products
White‑Label Casino & Sportsbook
A fully branded, turnkey iGaming solution where ALL IN Platform provides the technology, infrastructure, and operational services, allowing the operator to launch under its own brand with minimal development effort.
Turnkey Solutions
An end‑to‑end package combining the platform, managed services (customer support, VIP, risk, compliance, etc.), and optional game/sportsbook content for operators wanting a ready‑to‑run business.
Migration Services
A structured process to migrate an existing operator’s player base, data, and technical configuration onto the ALL IN Platform with minimal disruption.
Casino Module
Core casino product supporting thousands of game providers, with advanced gamification, loyalty tools, and real‑time analytics.
Live Casino Module
Live dealer games streamed in real time, integrated into the platform’s modular architecture.
Sportsbook Module
Full sportsbook covering millions of live sports events, with risk management, odds aggregation, and betting interfaces.
Managed Services Suite
Non‑technology services: Customer Care, VIP Management, Creative KYC & Fraud Prevention, Telemarketing, CRM, Affiliation, Reporting & Analysis, Risk Management, Finance, Legal & Compliance.
White‑Label Casino
Fully customisable online casino with configurable game selection, UI, and payment methods.
White‑Label Live Casino
Live dealer studio integration as a white‑label offering.
PAM (Player Account Management)
Back‑office tools for reporting, analytics, risk management, CRM, and VIP management.
Operational Services
Customer care, telemarketing, creative KYC & fraud detection, affiliation management, legal & compliance support.
Gamification & Responsible Gaming
Tools for player loyalty, personalised promotions, in‑game rewards, and responsible gaming controls.
Anti‑Fraud System
Built‑in fraud detection and prevention module.
White Label Solution
A full-service offering designed for fast market entry, providing a pre-built casino and sportsbook environment with minimal operational burden.
Turnkey Solution
A complete ownership and control model, giving operators the ability to manage all aspects of their iGaming operation.
Migration Service
A tailored approach for existing operators moving their current platform onto the ALL IN Platform infrastructure.
Modular Cloud-Native Platform
The core technology stack, described as a modular ecosystem with integrated CRM, risk management, fraud prevention, analytics, gamification, payments, and compliance tools.
Offices & Headcount
350 employees (approx.)